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HomeCustAll changesPricing model 0.03 → 0.03
CustPackaging change · Metric change · Feature added · Oct 19 → Oct 26, 2026

Cust launches AI Teammates on iMessage and WhatsApp at 5 credits a chat

Verified Oct 26, 2026Sales & Customer Relationship Management (CRM)Direction: up
The changePricing model — metric change.
Before · Oct 190.03
After · Oct 260.03
0%
2 changes2 capturesOct 19, 2026 → Oct 26, 2026

What happened

Between the Oct 19, 2026 and Oct 26, 2026 captures of Cust's pricing page, Pulse recorded 2 changes: Cust launched 'Teammates': an AI teammate for customers on iMessage/WhatsApp, available from the Growth plan. Each conversation uses 5 credits from the plan's shared allowance; Credit costs per AI action moved from ranges to fixed amounts: interaction 0.02-0.03->0.03, health 0.16-0.23->0.2, Q&A 5-10->8, prep 8-12->10, routing 1-3->2, email 2-5->4, reply 3-5->4, run 16-24->20. Pulse files it as a packaging change (metric change, feature added) with an upward direction. The current page lists Foundation at $400, Growth at $1,200 and Enterprise at $6,000.

It lands 49 days after Cust's previous change, "Cust reveals $7,500/mo Enterprise price and adds $3,600 Scale tier" (Sep 7, 2026). Cust has been tracked since 2026-04-22.

In the same window HubSpot, Salesforce, Pipedrive and Microsoft also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.

  • — · Pricing model0%
    0.030.03
  • Growth · FeatureAdded
    No 'Teammates''Teammates'

Values as written on Cust's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.

Evidence

The two captures Pulse compared

Full-page captures of Cust's pricing page (cust.co) from Oct 19, 2026 and Oct 26, 2026; the change is marked around the middle of the page, where pricing model reads 0.03 and then 0.03.

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Cust, the last 90 days

Full history
  1. Oct 26, 2026improvedCust launches AI Teammates on iMessage and WhatsApp at 5 credits a chat · this change
  2. Sep 7, 2026packagingCust reveals $7,500/mo Enterprise price and adds $3,600 Scale tier

Across CRM in the same window

All CRM changes
  1. HubSpotOct 23HubSpot slashes free email sends from 2,000 to 300 monthly, overhauls Starter...
  2. SalesforceOct 19Salesforce Agentforce renames Max Editions card to Max Edition, keeps $550 price
  3. PipedriveOct 19Pipedrive nudges Projects add-on starting price from $16 to $16.66
  4. MicrosoftOct 19Microsoft Speech hides specific LLM models from Voice Live tier headers

Questions about this change

Did Cust raise prices in October 2026?

No list-price increase was recorded between Oct 19, 2026 and Oct 26, 2026. The change Pulse detected was a packaging change: metric change, feature added.

What changed on Cust's pricing page between Oct 19, 2026 and Oct 26, 2026?

Pricing model: 0.03 → 0.03; Growth feature: No 'Teammates' → 'Teammates', added. Pulse compared the captures it took on Oct 19, 2026 and Oct 26, 2026; the before/after table above lists each item as written on the page.

How often does Cust change its pricing?

Pulse recorded 1 other pricing-page change for Cust in the 90 days before this one; the previous change was "Cust reveals $7,500/mo Enterprise price and adds $3,600 Scale tier" on Sep 7, 2026; Cust has been tracked since 2026-04-22.