Cust reveals $7,500/mo Enterprise price and adds $3,600 Scale tier
What happened
Between the Aug 31, 2026 and Sep 7, 2026 captures of Cust's pricing page, Pulse recorded 5 changes: Cust overhauled its pricing page: protected-customer limits were replaced by a shared monthly credit allowance (1,000-25,000 credits), a new Scale tier arrived at $3,600/mo ($2,880 billed annually), Enterprise pricing went public at $7,500/mo ($6,000 annual, was 'Custom'), Foundation fell $500 to $480/mo while Growth rose $1,500 to $1,800/mo, and a new Add-ons section lists three $500 extensions. In detail: A new Add-ons section introduces three paid extensions that did not exist on the previous page: Shared Inbox & Ticketing at $500/mo, Custom Apps at $500/mo, and an additional data-source integration at $500 per integration; Cust replaced per-plan protected-customer limits with a shared monthly AI credit allowance (Foundation 1,000, Growth 4,500, Enterprise 25,000 credits/mo) and repriced its tiers: Foundation's monthly rate fell from $500 to $480/mo while Growth's rose from $1,500 to $1,800/mo, with annual billing now surfaced as the headline price ($384 and $1,440/mo, 20% off); Cust added a new Scale tier between Growth and Enterprise at $3,600/mo ($2,880/mo billed annually, $34,560/yr) including 10,000 credits per month, data warehouse context with CRM field updates, and a choice of EU or US data residency; Foundation now includes call transcripts as a connected data source; Growth adds Slack conversations as customer context, expanding integrations available per plan; Enterprise pricing is now public: the plan that previously showed only 'Custom' with unlimited customers is now listed at $7,500/mo ($6,000/mo billed annually, $72,000/yr) with a 25,000 credits per month allowance. Pulse files it as a pricing change (new add-on, package change, new plan, feature added, price revealed) with an upward direction. Pulse's latest capture (Oct 26, 2026) lists Foundation at $400, Growth at $1,200 and Enterprise at $6,000.
This is the first pricing-page change Pulse has recorded for Cust. Cust has been tracked since 2026-04-22.
In the same window Salesforce, Microsoft, HubSpot and Pipedrive also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
“Custom” is the name Cust’s pricing page uses; Pulse files the change under Cust, the company it tracks.
- — · Add-onAdded
BeforeNot listed
Afterthree paid extensions that did not exist
- Foundation, Growth, Enterprise · Packaging−4%$500$480/mo
- Growth, Enterprise · PlanAdded
BeforeNot listed
AfterScale tier between Growth and Enterprise
- Foundation, Growth · FeatureAddedNo call transcriptscall transcripts
- Enterprise · Price visibilityAdded
BeforeNot listed
Afterplan that previously showed only 'Custom' with unlimited customers
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Add-on | Not listed | three paid extensions that did not exist | Added |
| Foundation, Growth, Enterprise | Packaging | $500 | $480/mo | −4% |
| Growth, Enterprise | Plan | Not listed | Scale tier between Growth and Enterprise | Added |
| Foundation, Growth | Feature | No call transcripts | call transcripts | Added |
| Enterprise | Price visibility | Not listed | plan that previously showed only 'Custom' with unlimited customers | Added |
Values as written on Cust's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Cust's pricing page (cust.co) from Aug 31, 2026 and Sep 7, 2026; the change is marked around the middle of the page, where three paid extensions that did not exist now appears.
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The two full-page captures with this change marked up are free with an account.
Cust, pricing history
Full history- Oct 26, 2026improvedCust launches AI Teammates on iMessage and WhatsApp at 5 credits a chat
- Sep 7, 2026packagingCust reveals $7,500/mo Enterprise price and adds $3,600 Scale tier · this change
Across CRM in the same window
All CRM changes- SalesforceSep 7Salesforce Small Business axes Free Suite plan, leaves only Starter and Pro
- MicrosoftAug 31Microsoft Speech: Voice Live Pro Cached Input $40→$0.40; GPT Realtime 2 added
- HubSpotAug 31HubSpot Service Starter: Starter plan renamed to Starter Customer Platform
- PipedriveAug 5Pipedrive: Projects add-on price increase ($6.67→$16)
Questions about this change
Did Cust raise prices in September 2026?
No list-price increase was recorded between Aug 31, 2026 and Sep 7, 2026. The change Pulse detected was a pricing change: new add-on, package change, new plan, feature added, price revealed.
What changed on Cust's pricing page between Aug 31, 2026 and Sep 7, 2026?
Add-on: Not listed → three paid extensions that did not exist, added; Foundation, Growth, Enterprise packaging: $500 → $480/mo (−4%); Growth, Enterprise plan: Not listed → Scale tier between Growth and Enterprise, added; Foundation, Growth feature: No call transcripts → call transcripts, added; Enterprise price visibility: Not listed → plan that previously showed only 'Custom' with unlimited customers, added. Pulse compared the captures it took on Aug 31, 2026 and Sep 7, 2026; the before/after table above lists each item as written on the page.
How often does Cust change its pricing?
Pulse recorded 0 other pricing-page changes for Cust in the 90 days before this one; Cust has been tracked since 2026-04-22.