Benchmarkemail slashes Pro plan price 49% to $19/mo
What happened
Between the Feb 9, 2026 and Feb 16, 2026 captures of Benchmarkemail's pricing page, Pulse recorded 2 changes: Free Plan now displayed as explicit pricing card with $0/mo; 'Customize' tier renamed to 'Enterprise Plan'; Pro default price shown decreased from $37/mo to $19/mo [Free Plan card now visible with $0/mo pricing and 500 contacts; Enterprise Plan shows 'Contact sales for pricing'; Pro default contact tier changed from 2,500 to 1,000 explaining displayed price difference]; Pro plan user cap changed from 'Add up to 10 users' to '1 user included' with $15/mo per additional user and no stated maximum. Pulse files it as a packaging change (package change, limit decrease) with a downward direction. Pulse's latest capture (Oct 12, 2026) lists Pro Plan at $16.
It lands 36 days after Benchmarkemail's previous change, "Benchmarkemail Restructures Pro Plan Pricing, Shifting to Entry-Level Tiered Model for Greater Flexibility" (Jan 11, 2026). Benchmarkemail has been tracked since 2023-11-14.
In the same window Constant Contact, Getresponse, Mailchimp, Klaviyo and Convertkit also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Free Plan, Enterprise Plan · Packaging−49%$37/mo$19/mo
- Pro Plan · LimitRewordedAdd up to 10 users1 user included
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Free Plan, Enterprise Plan | Packaging | $37/mo | $19/mo | −49% |
| Pro Plan | Limit | Add up to 10 users | 1 user included | Reworded |
Values as written on Benchmarkemail's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Benchmarkemail's pricing page (benchmarkemail.com) from Feb 9, 2026 and Feb 16, 2026; the change is marked near the top of the page, where free plan, enterprise plan packaging reads $37/mo and then $19/mo.
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The two full-page captures with this change marked up are free with an account.
Benchmarkemail, the last 90 days
Full history- May 12, 2026improvedBenchmarkemail clarifies Enterprise plan includes 1 user by default
- Mar 16, 2026packagingBenchmarkemail adjusts per-user limits, expands Pro to 10 users max
- Mar 9, 2026improvedBenchmarkemail adds Sign-up forms to Free, Pro, Enterprise plans
- Feb 16, 2026packagingBenchmarkemail slashes Pro plan price 49% to $19/mo · this change
- Jan 11, 2026packagingBenchmarkemail Restructures Pro Plan Pricing, Shifting to Entry-Level Tiered Model for Greater Flexibility
Across Marketing & Content in the same window
All Marketing & Content changes- Constant ContactFeb 17Constant Contact refreshes plan messaging with AI and SEO highlights
- GetresponseFeb 17Getresponse slashes prices 15% and launches 30% off promo
- MailchimpJan 22Mailchimp Introduces Premium Migration Services for Users with 100,000+ Contacts, Offering Up to $1,000 in Support
- KlaviyoJan 12Klaviyo Expands Pre-Built Integrations to 350+ and Introduces Australia MMS Support with New Pricing
- ConvertkitJan 11Convertkit Enhances Pro Plan with Deliverability Reporting and Introduces User Limit for Newsletter Plan
Questions about this change
Did Benchmarkemail raise prices in February 2026?
No list-price increase was recorded between Feb 9, 2026 and Feb 16, 2026. The change Pulse detected was a packaging change: package change, limit decrease.
What changed on Benchmarkemail's pricing page between Feb 9, 2026 and Feb 16, 2026?
Free Plan, Enterprise Plan packaging: $37/mo → $19/mo (−49%); Pro Plan limit: Add up to 10 users → 1 user included, reworded. Pulse compared the captures it took on Feb 9, 2026 and Feb 16, 2026; the before/after table above lists each item as written on the page.
How often does Benchmarkemail change its pricing?
Pulse recorded 1 other pricing-page change for Benchmarkemail in the 90 days before this one; the previous change was "Benchmarkemail Restructures Pro Plan Pricing, Shifting to Entry-Level Tiered Model for Greater Flexibility" on Jan 11, 2026; Benchmarkemail has been tracked since 2023-11-14.