Benchmarkemail Restructures Pro Plan Pricing, Shifting to Entry-Level Tiered Model for Greater Flexibility
What happened
Between the Oct 4, 2025 and Jan 5, 2026 captures of Benchmarkemail's pricing page, Pulse recorded 3 changes: Enterprise plan renamed to Custom plan for 100,000+ contacts tier; Pro plan pricing model restructured from $13/mo (annual) for 25,000+ contacts minimum to $37/mo for 2,500+ contacts with scalable pricing up to 100,000 contacts. The pricing basis fundamentally changed from high-volume minimum to entry-level tiered model; Free plan email sends decreased from 3,500 emails/mo to 2,500 emails/mo. Pulse files it as a packaging change (plan renamed, package change, limit decrease) with a downward direction. Pulse's latest capture (Oct 12, 2026) lists Pro Plan at $16.
This is the first pricing-page change Pulse has recorded for Benchmarkemail. Benchmarkemail has been tracked since 2023-11-14.
In the same window Mailchimp, Klaviyo, Convertkit, Constant Contact and Getresponse also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Enterprise Plan · PlanRenamedEnterprise planCustom plan
- Pro Plan · PackagingChangedhigh-volume minimumentry-level tiered model
- Free Plan · Limit−29%3,500 emails/mo2,500 emails/mo
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Enterprise Plan | Plan | Enterprise plan | Custom plan | Renamed |
| Pro Plan | Packaging | high-volume minimum | entry-level tiered model | Changed |
| Free Plan | Limit | 3,500 emails/mo | 2,500 emails/mo | −29% |
Values as written on Benchmarkemail's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Benchmarkemail's pricing page (benchmarkemail.com) from Oct 4, 2025 and Jan 5, 2026; the change is marked near the top of the page, where "Enterprise plan" becomes "Custom plan".
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Benchmarkemail, pricing history
Full history- Mar 16, 2026packagingBenchmarkemail adjusts per-user limits, expands Pro to 10 users max
- Mar 9, 2026improvedBenchmarkemail adds Sign-up forms to Free, Pro, Enterprise plans
- Feb 16, 2026packagingBenchmarkemail slashes Pro plan price 49% to $19/mo
- Jan 11, 2026packagingBenchmarkemail Restructures Pro Plan Pricing, Shifting to Entry-Level Tiered Model for Greater Flexibility · this change
Across Marketing & Content in the same window
All Marketing & Content changes- MailchimpJan 12Mailchimp Commerce Discontinues Plus Plan, Eliminating $29/month Subscription and Transaction Fees
- KlaviyoJan 12Klaviyo Expands Pre-Built Integrations to 350+ and Introduces Australia MMS Support with New Pricing
- ConvertkitJan 11Convertkit Enhances Pro Plan with Deliverability Reporting and Introduces User Limit for Newsletter Plan
- Constant ContactJan 11Constant Contact Introduces Game-Changing Campaign Builder Feature for Rapid Multi-Channel Campaign Creation
- GetresponseJan 10Getresponse Reveals MAX Pricing at $1099/mo Annually Amid Significant Discount Reductions and Price Increases
Questions about this change
Did Benchmarkemail raise prices in January 2026?
No list-price increase was recorded between Oct 4, 2025 and Jan 5, 2026. The change Pulse detected was a packaging change: plan renamed, package change, limit decrease.
What changed on Benchmarkemail's pricing page between Oct 4, 2025 and Jan 5, 2026?
Enterprise Plan plan: Enterprise plan → Custom plan, renamed; Pro Plan packaging: high-volume minimum → entry-level tiered model, changed; Free Plan limit: 3,500 emails/mo → 2,500 emails/mo (−29%). Pulse compared the captures it took on Oct 4, 2025 and Jan 5, 2026; the before/after table above lists each item as written on the page.
How often does Benchmarkemail change its pricing?
Pulse recorded 0 other pricing-page changes for Benchmarkemail in the 90 days before this one; Benchmarkemail has been tracked since 2023-11-14.