Apollographql Restructures Pricing Model, Introduces Flexible Usage-Based Scale Plan in Early Access
What happened
Between the Oct 1, 2024 and Apr 1, 2025 captures of Apollographql's pricing page, Pulse recorded 4 changes: Scale plan introduced with flexible usage-based pricing (early access); Pricing model restructured from tiered (Serverless/Dedicated/Enterprise) to Free/Scale/Enterprise with usage-based pricing for Scale tier; Dedicated plan discontinued (previously $500/month based on reserved capacity); Serverless plan renamed to Free. Pulse files it as a packaging change (new plan, package change, plan removed, plan renamed) with an upward direction. Pulse's latest capture (Jul 6, 2026) lists Developer at $5 per million standard requests + $2 per million subscription update events.
Apollographql's previous recorded change was "Apollographql Hides Serverless Plan Overage Pricing, Impacting Cost Transparency for Users" (Q3 2024). Apollographql has been tracked since 2024-10-01.
In the same window Contentful and Aws also changed their Software Development & Testing pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Scale · PlanAddedNo Scale planScale plan
- Enterprise · PackagingPackage change
Pricing model restructured from tiered (Serverless/Dedicated/Enterprise) to Free/Scale/Enterprise with usage-based pricing for Scale tier
- Dedicated · PlanPlan removed
Dedicated plan discontinued (previously $500/month based on reserved capacity)
- Serverless · PlanRenamedServerless planFree
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Scale | Plan | No Scale plan | Scale plan | Added |
| Enterprise | Packaging | Pricing model restructured from tiered (Serverless/Dedicated/Enterprise) to Free/Scale/Enterprise with usage-based pricing for Scale tier | Package change | |
| Dedicated | Plan | Dedicated plan discontinued (previously $500/month based on reserved capacity) | Plan removed | |
| Serverless | Plan | Serverless plan | Free | Renamed |
Values as written on Apollographql's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Apollographql's pricing page (apollographql.com) from Oct 1, 2024 and Apr 1, 2025; the change is marked on the page, where Scale plan now appears.
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The two full-page captures with this change marked up are free with an account.
Apollographql, the last 90 days
Full history- Mar 10, 2026improvedApollographql Adds Multi-Org Support to Standard and Enterprise Plans
- Jan 11, 2026packagingApollographql Standard Plan Pricing Changes to Custom, Entity Caching Renamed to Response Caching, and New Free Plan for Students Introduced
- Q2 2025packagingApollographql Transitions to Usage-Based Pricing with Developer Plan Starting at $5 per Million Requests, Free Tier Eliminated
- Q1 2025packagingApollographql Restructures Pricing Model, Introduces Flexible Usage-Based Scale Plan in Early Access · this change
- Q3 2024improvedApollographql Hides Serverless Plan Overage Pricing, Impacting Cost Transparency for Users
Across Software Development & Testing in the same window
All Software Development & Testing changes- ContentfulJan 11Contentful Introduces AI Actions with Flexible Pricing and Rebrands Ninetailed as Personalization in Premium Plans
- AwsJan 11Aws Kendra Expands Free Tier to Include GenAI Enterprise Edition, Offering 750 Hours for First 30 Days
- ContentfulJan 11Contentful Introduces Premium Plan with 24/7 Customer Support and 99.99% Uptime SLA
- ContentfulJan 11Contentful Enhances Premium Plan with New Taxonomy, External References, and Function Executions Features
- ContentfulJan 11Contentful Transforms Pricing Structure to Modular Configuration for Enhanced Customization and Flexibility
Questions about this change
Did Apollographql raise prices in April 2025?
No list-price increase was recorded between Oct 1, 2024 and Apr 1, 2025. The change Pulse detected was a packaging change: new plan, package change, plan removed, plan renamed.
What changed on Apollographql's pricing page between Oct 1, 2024 and Apr 1, 2025?
Scale plan: No Scale plan → Scale plan, added; Pricing model restructured from tiered (Serverless/Dedicated/Enterprise) to Free/Scale/Enterprise with usage-based pricing for Scale tier; Dedicated plan discontinued (previously $500/month based on reserved capacity); Serverless plan: Serverless plan → Free, renamed. Pulse compared the captures it took on Oct 1, 2024 and Apr 1, 2025; the before/after table above lists each item as written on the page.
How often does Apollographql change its pricing?
Pulse recorded 1 other pricing-page change for Apollographql in the 90 days before this one; the previous change was "Apollographql Hides Serverless Plan Overage Pricing, Impacting Cost Transparency for Users" in Q3 2024; Apollographql has been tracked since 2024-10-01.