Apollographql Hides Serverless Plan Overage Pricing, Impacting Cost Transparency for Users
What happened
Between the Jul 1, 2024 and Oct 1, 2024 captures of Apollographql's pricing page, Pulse recorded 2 changes: Serverless plan overage pricing hidden - previously showed $15 per 1M additional operations beyond 10M requests/month; Enterprise plan support changed from 'Dedicated success team' to 'Customer success guidance'. Pulse files it as a pricing change (price hidden, feature change) with a downward direction. Pulse's latest capture (Jul 6, 2026) lists Developer at $5 per million standard requests + $2 per million subscription update events.
This is the first pricing-page change Pulse has recorded for Apollographql. Apollographql has been tracked since 2024-10-01.
In the same window Contentful and Aws also changed their Software Development & Testing pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Serverless · Price visibilityHiddenPrice listedPrice hidden
- Enterprise · FeatureReworded
BeforeDedicated success team
AfterCustomer success guidance
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Serverless | Price visibility | Price listed | Price hidden | Hidden |
| Enterprise | Feature | Dedicated success team | Customer success guidance | Reworded |
Values as written on Apollographql's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Apollographql's pricing page (apollographql.com) from Jul 1, 2024 and Oct 1, 2024; the change is marked on the page, where "Price listed" becomes "Price hidden".
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Apollographql, pricing history
Full history- Jan 11, 2026packagingApollographql Standard Plan Pricing Changes to Custom, Entity Caching Renamed to Response Caching, and New Free Plan for Students Introduced
- Q2 2025packagingApollographql Transitions to Usage-Based Pricing with Developer Plan Starting at $5 per Million Requests, Free Tier Eliminated
- Q1 2025packagingApollographql Restructures Pricing Model, Introduces Flexible Usage-Based Scale Plan in Early Access
- Q3 2024improvedApollographql Hides Serverless Plan Overage Pricing, Impacting Cost Transparency for Users · this change
Across Software Development & Testing in the same window
All Software Development & Testing changes- ContentfulJan 11Contentful Introduces AI Actions with Flexible Pricing and Rebrands Ninetailed as Personalization in Premium Plans
- AwsJan 11Aws Kendra Expands Free Tier to Include GenAI Enterprise Edition, Offering 750 Hours for First 30 Days
- ContentfulJan 11Contentful Introduces Premium Plan with 24/7 Customer Support and 99.99% Uptime SLA
- ContentfulJan 11Contentful Enhances Premium Plan with New Taxonomy, External References, and Function Executions Features
- ContentfulJan 11Contentful Transforms Pricing Structure to Modular Configuration for Enhanced Customization and Flexibility
Questions about this change
Did Apollographql raise prices in October 2024?
No list-price increase was recorded between Jul 1, 2024 and Oct 1, 2024. The change Pulse detected was a pricing change: price hidden, feature change.
What changed on Apollographql's pricing page between Jul 1, 2024 and Oct 1, 2024?
Serverless price visibility: Price listed → Price hidden, hidden; Enterprise feature: Dedicated success team → Customer success guidance, reworded. Pulse compared the captures it took on Jul 1, 2024 and Oct 1, 2024; the before/after table above lists each item as written on the page.
How often does Apollographql change its pricing?
Pulse recorded 0 other pricing-page changes for Apollographql in the 90 days before this one; Apollographql has been tracked since 2024-10-01.