Apollographql Transitions to Usage-Based Pricing with Developer Plan Starting at $5 per Million Requests, Free Tier Eliminated
What happened
Between the Apr 1, 2025 and Jul 6, 2025 captures of Apollographql's pricing page, Pulse recorded 11 changes: Free plan renamed to Developer plan; Developer plan data retention increased from 1 day to 7 days; Developer plan developer limit increased from 3 to 10; Developer plan pricing revealed at $5 per million requests (previously $0 for Free plan); Enterprise plan formalized unlimited developers (previously unspecified); Standard plan introduced 90 days data retention for checks and insights; Free tier eliminated - minimum pricing now $5 per million requests on Developer plan (previously $0 with no credit card); Standard plan introduced developer limit of up to 30 developers; Standard plan launched with $8 per million requests and $2,500/month minimum (previously shown as 'Coming soon' Scale plan); Apollo transitioned from placeholder pricing to usage-based model with per-million-request pricing ($5/million for Developer, $8/million for Standard); New promotional offer: $50 usage credit for new signups on Developer plan. Pulse files it as a pricing change (plan renamed, limit increase, price revealed, threshold added, freemium change, new plan, package change, discount added) with an upward direction. Pulse's latest capture (Jul 6, 2026) lists Developer at $5 per million standard requests + $2 per million subscription update events.
Apollographql's previous recorded change was "Apollographql Restructures Pricing Model, Introduces Flexible Usage-Based Scale Plan in Early Access" (Q1 2025). Apollographql has been tracked since 2024-10-01.
In the same window Contentful and Aws also changed their Software Development & Testing pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Developer · PlanRenamedFree planDeveloper plan
- Developer · Limit—1 day7 days
- Developer · Limit+233%310
- Developer · Price visibilityRevealedPrice hiddenPrice listed
- Enterprise · LimitThreshold added
Enterprise plan formalized unlimited developers (previously unspecified)
- Standard · LimitAddedNo days data retention90 days data retention
- Developer · Free tierRemoved
Before- minimum pricing now $5 per million requests
AfterNot listed
- Standard, Developer · LimitAddedNo developer limit of updeveloper limit of up
- Standard · PlanAddedNo Standard planStandard plan
- Developer, Standard · PackagingChangedplaceholder pricingusage-based model
- Developer · DiscountDiscount added
New promotional offer: $50 usage credit for new signups on Developer plan
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Developer | Plan | Free plan | Developer plan | Renamed |
| Developer | Limit | 1 day | 7 days | — |
| Developer | Limit | 3 | 10 | +233% |
| Developer | Price visibility | Price hidden | Price listed | Revealed |
| Enterprise | Limit | Enterprise plan formalized unlimited developers (previously unspecified) | Threshold added | |
| Standard | Limit | No days data retention | 90 days data retention | Added |
| Developer | Free tier | - minimum pricing now $5 per million requests | Not listed | Removed |
| Standard, Developer | Limit | No developer limit of up | developer limit of up | Added |
| Standard | Plan | No Standard plan | Standard plan | Added |
| Developer, Standard | Packaging | placeholder pricing | usage-based model | Changed |
| Developer | Discount | New promotional offer: $50 usage credit for new signups on Developer plan | Discount added | |
Values as written on Apollographql's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Apollographql's pricing page (apollographql.com) from Apr 1, 2025 and Jul 6, 2025; the change is marked on the page, where "Free plan" becomes "Developer plan".
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The two full-page captures with this change marked up are free with an account.
Apollographql, the last 90 days
Full history- Mar 10, 2026improvedApollographql Adds Multi-Org Support to Standard and Enterprise Plans
- Jan 11, 2026packagingApollographql Standard Plan Pricing Changes to Custom, Entity Caching Renamed to Response Caching, and New Free Plan for Students Introduced
- Q2 2025packagingApollographql Transitions to Usage-Based Pricing with Developer Plan Starting at $5 per Million Requests, Free Tier Eliminated · this change
- Q1 2025packagingApollographql Restructures Pricing Model, Introduces Flexible Usage-Based Scale Plan in Early Access
Across Software Development & Testing in the same window
All Software Development & Testing changes- ContentfulJan 11Contentful Introduces AI Actions with Flexible Pricing and Rebrands Ninetailed as Personalization in Premium Plans
- AwsJan 11Aws Kendra Expands Free Tier to Include GenAI Enterprise Edition, Offering 750 Hours for First 30 Days
- ContentfulJan 11Contentful Introduces Premium Plan with 24/7 Customer Support and 99.99% Uptime SLA
- ContentfulJan 11Contentful Enhances Premium Plan with New Taxonomy, External References, and Function Executions Features
- ContentfulJan 11Contentful Transforms Pricing Structure to Modular Configuration for Enhanced Customization and Flexibility
Questions about this change
Did Apollographql raise prices in July 2025?
No list-price increase was recorded between Apr 1, 2025 and Jul 6, 2025. The change Pulse detected was a pricing change: plan renamed, limit increase, price revealed, threshold added, freemium change, new plan, package change, discount added.
What changed on Apollographql's pricing page between Apr 1, 2025 and Jul 6, 2025?
Developer plan: Free plan → Developer plan, renamed; Developer limit: 1 day → 7 days; Developer limit: 3 → 10 (+233%); Developer price visibility: Price hidden → Price listed, revealed; Enterprise plan formalized unlimited developers (previously unspecified); Standard limit: No days data retention → 90 days data retention, added; Developer free tier: - minimum pricing now $5 per million requests → Not listed, removed; Standard, Developer limit: No developer limit of up → developer limit of up, added; Standard plan: No Standard plan → Standard plan, added; Developer, Standard packaging: placeholder pricing → usage-based model, changed; New promotional offer: $50 usage credit for new signups on Developer plan. Pulse compared the captures it took on Apr 1, 2025 and Jul 6, 2025; the before/after table above lists each item as written on the page.
How often does Apollographql change its pricing?
Pulse recorded 1 other pricing-page change for Apollographql in the 90 days before this one; the previous change was "Apollographql Restructures Pricing Model, Introduces Flexible Usage-Based Scale Plan in Early Access" in Q1 2025; Apollographql has been tracked since 2024-10-01.