Contentful Transforms Pricing Structure to Modular Configuration for Enhanced Customization and Flexibility
What happened
Between the Apr 1, 2025 and Jul 4, 2025 captures of Contentful's pricing page, Pulse recorded one change: Pricing page restructured from simple 3-tier layout to multi-step configuration model with 'Step 1: Pick a Platform plan' and 'Step 2: Add to your Premium plan', enabling modular product selection. Pulse files it as a packaging change (package change) with a neutral direction. Pulse's latest capture (Jun 18, 2026) lists Lite at $300.
Contentful's previous recorded change was "Contentful Introduces AI Actions with Flexible Pricing and Rebrands Ninetailed as Personalization in Premium Plans" (Q1 2025). Contentful has been tracked since 2024-10-01.
In the same window DAT Freight & Analytics, Builder.io, Hygraph and Netlify also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Platform · PackagingChanged
Beforesimple 3-tier layout
Aftermulti-step configuration model
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Platform | Packaging | simple 3-tier layout | multi-step configuration model | Changed |
Values as written on Contentful's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Contentful's pricing page (contentful.com) from Apr 1, 2025 and Jul 4, 2025; the change is marked on the page, where "simple 3-tier layout" becomes "multi-step configuration model".
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The two full-page captures with this change marked up are free with an account.
Contentful, the last 90 days
Full history- Jun 8, 2026packagingContentful renames Premium tier to Enterprise across platform
- May 4, 2026packagingContentful adds enterprise observability, trims developer perks
- Apr 22, 2026improvedContentful Lite Space unlocks 5 workflows, 2M API calls, 750 GB bandwidth
- Q2 2025packagingContentful Transforms Pricing Structure to Modular Configuration for Enhanced Customization and Flexibility · this change
- Q1 2025packagingContentful Introduces AI Actions with Flexible Pricing and Rebrands Ninetailed as Personalization in Premium Plans
Across Marketing & Content in the same window
All Marketing & Content changes- DAT Freight & AnalyticsOct 5DAT Freight & Analytics swaps Revenue boosters tile for Keep email in-house push
- Builder.ioOct 5Builder.io renames Fusion and Publish to Code and Content, adds Project Hosting
- HygraphSep 7Hygraph sets an explicit 5TB Enterprise asset upload cap, replacing vague "custom limits"
- NetlifyAug 4Netlify: Enterprise price hidden + private-by-default deploys
- DAT Freight & AnalyticsAug 3DAT Freight & Analytics One: Load board plan price increase ($54→$59 +3 more)
Questions about this change
Did Contentful raise prices in July 2025?
No list-price increase was recorded between Apr 1, 2025 and Jul 4, 2025. The change Pulse detected was a packaging change: package change.
What changed on Contentful's pricing page between Apr 1, 2025 and Jul 4, 2025?
Platform packaging: simple 3-tier layout → multi-step configuration model, changed. Pulse compared the captures it took on Apr 1, 2025 and Jul 4, 2025; the before/after table above lists each item as written on the page.
How often does Contentful change its pricing?
Pulse recorded 1 other pricing-page change for Contentful in the 90 days before this one; the previous change was "Contentful Introduces AI Actions with Flexible Pricing and Rebrands Ninetailed as Personalization in Premium Plans" in Q1 2025; Contentful has been tracked since 2024-10-01.