Contentful Introduces AI Actions with Flexible Pricing and Rebrands Ninetailed as Personalization in Premium Plans
What happened
Between the Jan 1, 2025 and Apr 1, 2025 captures of Contentful's pricing page, Pulse recorded 3 changes: Ninetailed by Contentful product rebranded as Personalization; AI Actions introduced as new feature with flexible pricing options (pay-as-you-go or pre-pay with discounts), included with all Premium plans; Premium plan compatibility updated from 'Contentful Studio and Ninetailed by Contentful' to 'Personalization, Studio and new AI Actions'. Pulse files it as a packaging change (plan renamed, feature added, feature change) with an upward direction. Pulse's latest capture (Jun 18, 2026) lists Lite at $300.
Contentful's previous recorded change was "Contentful Introduces Premium Plan with 24/7 Customer Support and 99.99% Uptime SLA" (Q4 2024). Contentful has been tracked since 2024-10-01.
In the same window DAT Freight & Analytics, Builder.io, Hygraph and Netlify also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · PlanPlan renamed
Ninetailed by Contentful product rebranded as Personalization
- AI Actions · FeatureAddedNo AI ActionsAI Actions
- Studio, AI Actions · FeatureReworded
BeforeContentful Studio and Ninetailed by Contentful
AfterPersonalization, Studio and new AI Actions
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Plan | Ninetailed by Contentful product rebranded as Personalization | Plan renamed | |
| AI Actions | Feature | No AI Actions | AI Actions | Added |
| Studio, AI Actions | Feature | Contentful Studio and Ninetailed by Contentful | Personalization, Studio and new AI Actions | Reworded |
Values as written on Contentful's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Contentful's pricing page (contentful.com) from Jan 1, 2025 and Apr 1, 2025; the change is marked on the page, where AI Actions now appears.
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Contentful, the last 90 days
Full history- May 4, 2026packagingContentful adds enterprise observability, trims developer perks
- Apr 22, 2026improvedContentful Lite Space unlocks 5 workflows, 2M API calls, 750 GB bandwidth
- Q2 2025packagingContentful Transforms Pricing Structure to Modular Configuration for Enhanced Customization and Flexibility
- Q1 2025packagingContentful Introduces AI Actions with Flexible Pricing and Rebrands Ninetailed as Personalization in Premium Plans · this change
- Q4 2024packagingContentful Introduces Premium Plan with 24/7 Customer Support and 99.99% Uptime SLA
Across Marketing & Content in the same window
All Marketing & Content changes- DAT Freight & AnalyticsOct 5DAT Freight & Analytics swaps Revenue boosters tile for Keep email in-house push
- Builder.ioOct 5Builder.io renames Fusion and Publish to Code and Content, adds Project Hosting
- HygraphSep 7Hygraph sets an explicit 5TB Enterprise asset upload cap, replacing vague "custom limits"
- NetlifyAug 4Netlify: Enterprise price hidden + private-by-default deploys
- DAT Freight & AnalyticsAug 3DAT Freight & Analytics One: Load board plan price increase ($54→$59 +3 more)
Questions about this change
Did Contentful raise prices in April 2025?
No list-price increase was recorded between Jan 1, 2025 and Apr 1, 2025. The change Pulse detected was a packaging change: plan renamed, feature added, feature change.
What changed on Contentful's pricing page between Jan 1, 2025 and Apr 1, 2025?
Ninetailed by Contentful product rebranded as Personalization; AI Actions feature: No AI Actions → AI Actions, added; Studio, AI Actions feature: Contentful Studio and Ninetailed by Contentful → Personalization, Studio and new AI Actions, reworded. Pulse compared the captures it took on Jan 1, 2025 and Apr 1, 2025; the before/after table above lists each item as written on the page.
How often does Contentful change its pricing?
Pulse recorded 1 other pricing-page change for Contentful in the 90 days before this one; the previous change was "Contentful Introduces Premium Plan with 24/7 Customer Support and 99.99% Uptime SLA" in Q4 2024; Contentful has been tracked since 2024-10-01.