Aha! Launches Discovery Product: Customer Interview Management Tool Priced at $39/User/Month
What happened
Between the Jan 1, 2025 and Apr 1, 2025 captures of Aha's pricing page, Pulse recorded one change: Aha! Discovery product launched - Customer interview management tool priced at $39/user/month. Pulse files it as a packaging change (new plan) with an upward direction. Pulse's latest capture (Jun 29, 2026) lists Aha! Develop Essentials at $9, Aha! Teamwork Essentials at $9, Aha! Whiteboards Essentials at $9, Aha! Knowledge Essentials at $18 and Aha! Whiteboards Advanced at $18.
Aha's previous recorded change was "Aha! Knowledge Pricing Slashed by 54% to Just $18/User/Month" (Q4 2024). Aha has been tracked since 2023-11-19.
In the same window Atlassian and Asana also changed their Project Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · PlanAdded
BeforeNot listed
After- Customer interview management tool priced
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Plan | Not listed | - Customer interview management tool priced | Added |
Values as written on Aha's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Aha's pricing page (aha.io) from Jan 1, 2025 and Apr 1, 2025; the change is marked on the page, where - Customer interview management tool priced now appears.
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Aha, the last 90 days
Full history- Apr 13, 2026packagingAha shifts pricing page messaging from product builders to managers
- Q3 2025improvedAha! Introduces AI Assistant to Accelerate Tasks and Enhances Integration Capabilities
- Q2 2025packagingAha! Launches Teamwork at $9/user/month: A Flexible Project Management Tool
- Q1 2025packagingAha! Launches Discovery Product: Customer Interview Management Tool Priced at $39/User/Month · this change
- Q4 2024decreaseAha! Knowledge Pricing Slashed by 54% to Just $18/User/Month
Across Project Management in the same window
All Project Management changes- AtlassianJan 11Atlassian Opsgenie Confirms Opsgenie Discontinuation for New Customers, Introduces API Rate Limits for Standard and Enterprise Plans
- AsanaJan 11Asana Removes User Seat Limits on Starter and Advanced Plans, Introduces Unlimited Automations and AI Studio Features
- AtlassianJan 11Atlassian Opsgenie Removes Chat Support from Essentials, Standard, and Enterprise Plans
- AtlassianJan 11Atlassian Jira Democratizes AI Features by Moving Rovo Search, Chat, and Agents from Premium to Standard Tier
- AtlassianJan 11Atlassian Jira Implements Price Increases for Standard and Premium Plans Amid Major Feature Overhaul and User Limit Expansions
Questions about this change
Did Aha raise prices in April 2025?
No list-price increase was recorded between Jan 1, 2025 and Apr 1, 2025. The change Pulse detected was a packaging change: new plan.
What changed on Aha's pricing page between Jan 1, 2025 and Apr 1, 2025?
Plan: Not listed → - Customer interview management tool priced, added. Pulse compared the captures it took on Jan 1, 2025 and Apr 1, 2025; the before/after table above lists each item as written on the page.
How often does Aha change its pricing?
Pulse recorded 1 other pricing-page change for Aha in the 90 days before this one; the previous change was "Aha! Knowledge Pricing Slashed by 54% to Just $18/User/Month" in Q4 2024; Aha has been tracked since 2023-11-19.