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Product change·Apr 6 → Apr 13, 2026·Week 16, 2026·Project Management

Aha shifts pricing page messaging from product builders to managers

AhaProductPositioning

What changed

Positioning

Trust bar audience descriptor changed from 'product builders' to 'product managers', reflecting a shift in target audience messaging on the pricing page.

Before and after

Apr 6, 2026 vs Apr 13, 2026
Pulse.
100%
What changed

Trust bar audience descriptor changed from 'product builders' to 'product managers', reflecting a shift in target audience messaging on the pricing page.

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