Aha is a SaaS company that provides product roadmap software for product managers to plan, build, and deliver products.
Entry price
$9
Aha! Develop Essentials · /user/mo, billed annually
Plans tracked
18
no add-ons
Pricing changes
8
Latest Jul 2, 2026
Pricing model
Subscription
No free tier
Pricing Change History
8 changes20262 changes
Q2 2026
Packaging
QuarterlyPublished Jul 2, 2026
Aha!: launched Aha! Builder, an AI coding tool, at $59/user/month
Added Aha! Builder, an AI coding tool to create prototypes and business applications, as a new purchasable product starting at $59/user/month
Quarterly roll-up · includes Apr 13 weekly
20253 changes
Q3 2025
Improvement
QuarterlyPublished Jan 10, 2026
Aha! Introduces AI Assistant to Accelerate Tasks and Enhances Integration Capabilities
Aha! Whiteboards added AI-powered wireframe generation capability Aha! Teamwork integration count increased from 25+ to 35+ design and delivery tools
20242 changes
Q4 2024
Price decrease
QuarterlyPublished Jan 10, 2026
Aha! Knowledge Pricing Slashed by 54% to Just $18/User/Month
Aha! Knowledge pricing decreased from $39/user/month to $18/user/month (54% decrease)
20231 change
Dec 2023
Improvement
MonthlyPublished Jan 10, 2026
Aha Introduces AI-Powered Feedback Analysis for Enhanced Customer Insights in Aha! Ideas
Centralized notes and whiteboards capability highlighted as main feature in Aha! Roadmaps product description Delivery risk tracking and agile metrics reporting capabilities added to Aha! Develop
Research Aha's pricing with the Pulse Agent
Ask anything about Aha's plans, packaging shifts, and how it compares across the market — answered live from verified data.
Ask the agentCurrent plans
Captured| Plan | Price |
|---|---|
| Aha! Develop Essentials | $9 /user/mobilled annually · $11 billed monthly |
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| Aha! Teamwork Essentials | $9 /user/mobilled annually · $11 billed monthly |
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| Aha! Whiteboards Essentials | $9 /user/mobilled annually · $11 billed monthly |
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| Aha! Knowledge Essentials | $18 /user/mobilled annually · $23 billed monthly |
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| Aha! Whiteboards Advanced | $18 /user/mobilled annually · $23 billed monthly |
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| Aha! Develop Advanced | $18 /user/mobilled annually · $23 billed monthly |
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| Aha! Teamwork Advanced | $18 /user/mobilled annually · $23 billed monthly |
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| Aha! Discovery Essentials | $39 /user/mobilled annually · $49 billed monthly |
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| Aha! Ideas Essentials | $39 /user/mobilled annually · $49 billed monthly |
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| Aha! Knowledge Advanced | $59 /user/mobilled annually · $74 billed monthly |
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| Aha! Ideas Advanced | $59 /user/mobilled annually · $74 billed monthly |
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| Aha! Roadmaps Premium | $59 /user/mobilled annually · $74 billed monthly |
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| Aha! Discovery Advanced | $59 /user/mobilled annually · $74 billed monthly |
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| Aha! Builder Pro | $59 /user/mobilled annually · $74 billed monthly |
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| Aha! Builder Team | $99 /user/mobilled annually · $124 billed monthly |
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| Aha! Roadmaps Enterprise | $99 /user/mobilled annually · $124 billed monthly |
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| Aha! Roadmaps Enterprise+ | $149 /user/mobilled annually |
| Aha! Builder Scale | $149 /user/mobilled annually |
Company Facts
CategoryProject Management
Free tierNo
Employees101-1000
Tracked sinceNov 19, 2023
Pricing last seenJul 2, 2026
Websiteaha.io
How Aha compares with its peers
| Company | Entry price | Last change |
|---|---|---|
A Atlassian | $3.65 /user/mo | Oct 26, 2026 |
M monday.com | $9 /seat/mo, billed annually | Jul 2, 2026 |
A Asana | $10.99 /user/mo, billed annually | Oct 12, 2026 |
P Productboard | Contact | Aug 5, 2026 |
P Pendo | Free | Apr 2, 2026 |
C Craft | $8 /mo, billed annually | Jul 13, 2026 |
Aha pricing FAQ
- How much does Aha cost?
- Aha pricing starts at $9/user/mo on Aha! Develop Essentials, billed annually. Aha lists 18 plans on its pricing page.
- Does Aha have a free plan?
- No. Aha does not list a free tier; paid plans start at $9/user/mo on Aha! Develop Essentials, billed annually.
- What pricing model does Aha use?
- Aha uses subscription pricing across 18 plans.
- When did Aha last change its pricing?
- Jul 2, 2026: Aha!: launched Aha! Builder, an AI coding tool, at $59/user/month.
- How often has Aha changed its pricing?
- Pulse has recorded 8 pricing changes for Aha since it started tracking on Nov 19, 2023; the pricing page was last captured on Jul 2, 2026.
- Who are Aha's pricing peers?
- Pulse compares Aha with Atlassian, monday.com, Asana, Productboard, Pendo and Craft.