Aha is a SaaS company that provides product roadmap software for product managers to plan, build, and deliver products.
Pricing Change History
7 changesAdded Aha! Builder, an AI coding tool to create prototypes and business applications, as a new purchasable product starting at $59/user/month
Trust bar audience descriptor changed from 'product builders' to 'product managers', reflecting a shift in target audience messaging on the pricing page.
Aha! Whiteboards added AI-powered wireframe generation capability Aha! Teamwork integration count increased from 25+ to 35+ design and delivery tools
Aha! Teamwork introduced as a new product at $9/user/month - described as 'The flexible project management tool'
Aha! Discovery product launched - Customer interview management tool priced at $39/user/month
Research Aha's pricing with the Pulse Agent
Ask anything about Aha's plans, packaging shifts, and how it compares across the market — answered live from verified data.
Ask the agentCurrent Plans
Captured Jul 2, 2026| Plan | Type | Price |
|---|---|---|
| Aha! Develop Essentials | Plan | $9 /mo, billed annually |
| Aha! Teamwork Essentials | Plan | $9 /mo, billed annually |
| Aha! Whiteboards Essentials | Plan | $9 /mo, billed annually |
| Aha! Knowledge Essentials | Plan | $18 /mo, billed annually |
| Aha! Whiteboards Advanced | Plan | $18 /mo, billed annually |
| Aha! Develop Advanced | Plan | $18 /mo, billed annually |
| Aha! Teamwork Advanced | Plan | $18 /mo, billed annually |
| Aha! Discovery Essentials | Plan | $39 /mo, billed annually |
| Aha! Ideas Essentials | Plan | $39 /mo, billed annually |
| Aha! Knowledge Advanced | Plan | $59 /mo, billed annually |
| Aha! Ideas Advanced | Plan | $59 /mo, billed annually |
| Aha! Roadmaps Premium | Plan | $59 /mo, billed annually |
| Aha! Discovery Advanced | Plan | $59 /mo, billed annually |
| Aha! Builder Pro | Plan | $59 /mo, billed annually |
| Aha! Builder Team | Plan | $99 /mo, billed annually |
| Aha! Roadmaps Enterprise | Plan | $99 /mo, billed annually |
| Aha! Roadmaps Enterprise+ | Plan | $149 /mo, billed annually |
| Aha! Builder Scale | Plan | $149 /mo, billed annually |
Company Facts
How Aha compares with its peers
| Company | Entry price | Last change |
|---|---|---|
A Atlassian | $3.65 /mo | Sep 7, 2026 |
M monday.com | $9 /mo, billed annually | Jul 2, 2026 |
A Asana | $10.99 /mo, billed annually | Oct 12, 2026 |
P Productboard | $15 /mo, billed annually | Aug 5, 2026 |
P Pendo | Free | Apr 2, 2026 |
C Craft | $8 /mo, billed annually | Jul 13, 2026 |
Aha pricing FAQ
- How much does Aha cost?
- Aha pricing starts at $9 /mo, billed annually on the Aha! Develop Essentials plan, one of 18 plans on its pricing page.
- Does Aha have a free plan?
- No. Aha does not list a free tier; the entry plan is Aha! Develop Essentials at $9 /mo, billed annually.
- What pricing model does Aha use?
- Aha uses subscription pricing across 18 plans.
- When did Aha last change its pricing?
- Jul 2, 2026: Aha!: launched Aha! Builder, an AI coding tool, at $59/user/month.
- How often has Aha changed its pricing?
- Pulse has recorded 7 pricing changes for Aha since it started tracking on Nov 19, 2023; the pricing page was last captured on Jul 2, 2026.
- Who are Aha's pricing peers?
- Pulse compares Aha with Atlassian, monday.com, Asana, Productboard, Pendo and Craft.