Asana Removes User Seat Limits on Starter and Advanced Plans, Introduces Unlimited Automations and AI Studio Features
What happened
Between the Apr 1, 2025 and Jul 6, 2025 captures of Asana's pricing page, Pulse recorded 6 changes: AI Studio (with additional credits for purchase) added to all paid plans (Starter, Advanced, Enterprise, Enterprise+); Advanced plan portfolios changed from 100 portfolios to unlimited portfolios; Universal reporting added to Starter plan; Starter plan user seat limit removed - changed from 'Collaborate with up to 500 teammates' to 'No user seat limits'; Starter plan automation limit changed from 250 actions per month to unlimited automations; Advanced plan user seat limit removed - changed from 'Collaborate with up to 500 teammates' to 'No user seat limits'. Pulse files it as a packaging change (feature added, limit increase) with an upward direction. Pulse's latest capture (Oct 12, 2026) lists Starter at $10.99, Advanced at $24.99 and AI Teammates at $0.6 per AI request (pay as you go) + $0.5 per AI request (prepaid usage pack).
Asana's previous recorded change was "Asana Increases Advanced Plan Portfolio Limit from 20 to 100, Boosting Capacity 5x" (Q2 2024). Asana has been tracked since 2023-11-17.
In the same window ClickUp and Notion also changed their Project Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter, Advanced, Enterprise+ · FeatureFeature added
AI Studio (with additional credits for purchase) added to all paid plans (Starter, Advanced, Enterprise, Enterprise+)
- Advanced · LimitChanged100 portfoliosunlimited portfolios
- Starter · FeatureAddedNo Universal reportingUniversal reporting
- Starter · LimitReworded
BeforeCollaborate with up to 500 teammates
AfterNo user seat limits
- Starter · LimitChanged250 actions per monthunlimited automations
- Advanced · LimitReworded
BeforeCollaborate with up to 500 teammates
AfterNo user seat limits
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter, Advanced, Enterprise+ | Feature | AI Studio (with additional credits for purchase) added to all paid plans (Starter, Advanced, Enterprise, Enterprise+) | Feature added | |
| Advanced | Limit | 100 portfolios | unlimited portfolios | Changed |
| Starter | Feature | No Universal reporting | Universal reporting | Added |
| Starter | Limit | Collaborate with up to 500 teammates | No user seat limits | Reworded |
| Starter | Limit | 250 actions per month | unlimited automations | Changed |
| Advanced | Limit | Collaborate with up to 500 teammates | No user seat limits | Reworded |
Values as written on Asana's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Asana's pricing page (asana.com) from Apr 1, 2025 and Jul 6, 2025; the change is marked on the page, where "100 portfolios" becomes "unlimited portfolios".
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Asana, pricing history
Full history- Mar 16, 2026packagingAsana reveals monthly pricing options and new Timesheets add-on at $5.99/user
- Week 7, 2026packagingAsana Displays Monthly Prices Permanently, Removes Billing Toggle
- Jan 11, 2026packagingAsana Introduces Timesheets and Budgets Add-on While Reducing Personal Plan User Limit to 2 Users
- Q2 2025improvedAsana Removes User Seat Limits on Starter and Advanced Plans, Introduces Unlimited Automations and AI Studio Features · this change
- Q2 2024improvedAsana Increases Advanced Plan Portfolio Limit from 20 to 100, Boosting Capacity 5x
Across Project Management in the same window
All Project Management changes- ClickUpJan 11ClickUp Removes Personal and Workspace Connected Search, Moves Advanced Public Sharing to Enterprise, Adds Unlimited Whiteboards and SMS 2FA to Business Plan
- NotionJan 10Notion Bundles AI Features into Paid Plans, Removing Standalone AI Add-On for Enhanced User Experience
- ClickUpJan 11ClickUp Introduces Custom Field Manager Basic to Free Forever Plan, Enhancing Accessibility for All Users
- ClickUpJan 11ClickUp Limits Unlimited Plan Storage to 2GB and Removes Key Features, Significantly Impacting Users
- ClickUpJan 11ClickUp Removes Real-Time Chat from Free Forever Plan, Impacting User Experience
Questions about this change
Did Asana raise prices in July 2025?
No list-price increase was recorded between Apr 1, 2025 and Jul 6, 2025. The change Pulse detected was a packaging change: feature added, limit increase.
What changed on Asana's pricing page between Apr 1, 2025 and Jul 6, 2025?
AI Studio (with additional credits for purchase) added to all paid plans (Starter, Advanced, Enterprise, Enterprise+); Advanced limit: 100 portfolios → unlimited portfolios, changed; Starter feature: No Universal reporting → Universal reporting, added; Starter limit: Collaborate with up to 500 teammates → No user seat limits, reworded; Starter limit: 250 actions per month → unlimited automations, changed; Advanced limit: Collaborate with up to 500 teammates → No user seat limits, reworded. Pulse compared the captures it took on Apr 1, 2025 and Jul 6, 2025; the before/after table above lists each item as written on the page.
How often does Asana change its pricing?
Pulse recorded 0 other pricing-page changes for Asana in the 90 days before this one; the previous change was "Asana Increases Advanced Plan Portfolio Limit from 20 to 100, Boosting Capacity 5x" in Q2 2024; Asana has been tracked since 2023-11-17.