Scottsdale, AZ-based CRM and sales automation company founded in 1987. Private. Operates in CRM, email marketing, and sales automation. Serves SMBs, sales teams, and marketing managers with customer management software.
Entry price
$30
Act! Advantage Standard · /user/mo, billed annually
Plans tracked
4
10 add-ons
Pricing changes
2
Latest Oct 12, 2026
Pricing model
Subscription + usage
No free tier
Pricing Change History
2 changes20262 changes
Week of Oct 5, 2026
Improvement
WeeklyDetected Oct 11, 2026, 8:27 PM ET
Act!! adds RingCentral integration, narrows SMS to appointment reminders
Added RingCentral integration (calling, texting, customer communications) to Professional/Ultimate plan feature list and front-office apps table; separately, ‘SMS Text Messaging’ was narrowed and renamed to ‘SMS Appointment Reminders’ (automated reminders only, no longer general promotional/order-update texting)
Week of Aug 17, 2026
Packaging
WeeklyDetected Aug 23, 2026, 8:29 PM ET
Act! adds Enterprise Engagement tier for security-heavy, call-to-deploy orgs
New ‘Enterprise Engagement’ plan card added as a 4th tier for orgs needing specialized deployment, security & implementation; priced ‘Call for Details’ with a dedicated call CTA instead of self-serve subscribe.
Current plans
Checked
| Plan | Price |
|---|---|
| Act! Advantage Standard | $30 /user/mobilled annually |
| Act! Premium Desktop | $40 /user/mobilled annually |
| Act! Advantage Professional | $45 /user/mobilled annually |
| Act! Advantage Ultimate | $60 /user/mobilled annually |
| Desktop SyncAdd-on | $10 /user/mo |
| Additional Cloud StorageAdd-on | $4 per 5 GB additional storage |
| Online Customer PortalAdd-on | $100 /mo |
| Custom Industry TablesAdd-on | $10 /user/mo |
| Additional Email DomainsAdd-on | $50 per domain |
| Email List Verification - Additional ScansAdd-on | $4 per 1,000 verification scans |
| Act! Email Marketing PlusAdd-on | $79 /mo |
| Act! Marketing AutomationAdd-on | $199 /mo |
| Additional Email SendsAdd-on | $15 per 2,500 email sends |
| SMS Text MessagingAdd-on | Contact |
Company Facts
Free tierNo
Employees101-1000
Jun 24, 2026
Last checked
Websitewww.act.com
How Act! compares with its peers
| Company | Entry price |
|---|---|
S SalesforceLast change: Oct 26, 2026 | $25 /user/mobilled annually |
H HubSpotLast change: Nov 9, 2026 | $7 /seat/mobilled annually |
P PipedriveLast change: Oct 26, 2026 | $14 /seat/mobilled annually |
M MicrosoftLast change: Oct 26, 2026 | $5 /user/mobilled annually |
I InsightlyNo changes logged | $29 /user/mobilled annually |
C CopperLast change: Jun 29, 2026 | $23 /seat/mobilled annually |
Act! pricing FAQ
- How much does Act! cost?
- Act! pricing starts at $30/user/mo on Act! Advantage Standard, billed annually. Act! lists 4 plans on its pricing page.
- Does Act! have a free plan?
- No. Act! does not list a free tier; paid plans start at $30/user/mo on Act! Advantage Standard, billed annually.
- What pricing model does Act! use?
- Act! uses subscription + usage pricing across 4 plans.
- When did Act! last change its pricing?
- Oct 12, 2026: Act!! adds RingCentral integration, narrows SMS to appointment reminders.
- How often has Act! changed its pricing?
- Pulse has recorded 2 pricing changes for Act! since it started tracking on Jun 24, 2026; the pricing page was last checked on Nov 9, 2026.
- What does “tracked since” mean?
- It's the date of the first saved copy of the pricing page that Pulse checked for changes against a later copy. For a few companies we hold older copies that Pulse never checked for changes, and those don't change this date. If Pulse has never checked two copies, it's the date of the first saved copy.