Scottsdale, AZ-based CRM and sales automation company founded in 1987. Private. Operates in CRM, email marketing, and sales automation. Serves SMBs, sales teams, and marketing managers with customer management software.
Entry price
$30
Act! Advantage Standard · /user/mo, billed annually
Plans tracked
4
10 add-ons
Pricing changes
2
Latest Oct 12, 2026
Pricing model
Subscription + usage
No free tier
Pricing Change History
2 changes20262 changes
Week 35 · Aug 24, 2026
Packaging
WeeklyAct! adds Enterprise Engagement tier for security-heavy, call-to-deploy orgs
New 'Enterprise Engagement' plan card added as a 4th tier for orgs needing specialized deployment, security & implementation; priced 'Call for Details' with a dedicated call CTA instead of self-serve subscribe.
Research Act!'s pricing with the Pulse Agent
Ask anything about Act!'s plans, packaging shifts, and how it compares across the market — answered live from verified data.
Ask the agentCurrent plans
Captured| Plan | Type | Price |
|---|---|---|
| Act! Advantage Standard | Plan | $30 /user/mobilled annually |
| Act! Premium Desktop | Plan | $40 /user/mobilled annually |
| Act! Advantage Professional | Plan | $45 /user/mobilled annually |
| Act! Advantage Ultimate | Plan | $60 /user/mobilled annually |
| Desktop Sync | Add-on | $10 /user/mo |
| Additional Cloud Storage | Add-on | $4 per 5 GB additional storage |
| Online Customer Portal | Add-on | $100 /mo |
| Custom Industry Tables | Add-on | $10 /user/mo |
| Additional Email Domains | Add-on | $50 per domain |
| Email List Verification - Additional Scans | Add-on | $4 per 1,000 verification scans |
| Act! Email Marketing Plus | Add-on | $79 /mo |
| Act! Marketing Automation | Add-on | $199 /mo |
| Additional Email Sends | Add-on | $15 per 2,500 email sends |
| SMS Text Messaging | Add-on | Contact |
Company Facts
Free tierNo
Employees101-1000
Tracked sinceJun 24, 2026
Pricing last seenOct 12, 2026
Websitewww.act.com
How Act! compares with its peers
| Company | Entry price | Last change |
|---|---|---|
S Salesforce | $25 /user/mo, billed annually | Oct 19, 2026 |
H HubSpot | $7 /seat/mo, billed annually | Oct 23, 2026 |
P Pipedrive | $14 /seat/mo, billed annually | Oct 19, 2026 |
M Microsoft | $5 /user/mo, billed annually | Oct 19, 2026 |
I Insightly | $29 /user/mo, billed annually | — |
C Copper | $23 /seat/mo, billed annually | Jul 2, 2026 |
Act! pricing FAQ
- How much does Act! cost?
- Act! pricing starts at $30/user/mo on Act! Advantage Standard, billed annually. Act! lists 4 plans on its pricing page.
- Does Act! have a free plan?
- No. Act! does not list a free tier; paid plans start at $30/user/mo on Act! Advantage Standard, billed annually.
- What pricing model does Act! use?
- Act! uses subscription + usage pricing across 4 plans.
- When did Act! last change its pricing?
- Oct 12, 2026: Act!! adds RingCentral integration, narrows SMS to appointment reminders.
- How often has Act! changed its pricing?
- Pulse has recorded 2 pricing changes for Act! since it started tracking on Jun 24, 2026; the pricing page was last captured on Oct 12, 2026.