Act!! adds RingCentral integration, narrows SMS to appointment reminders
What happened
Between the Oct 5, 2026 and Oct 12, 2026 captures of Act!'s pricing page, Pulse recorded one change: Added RingCentral integration (calling, texting, customer communications) to Professional/Ultimate plan feature list and front-office apps table; separately, 'SMS Text Messaging' was narrowed and renamed to 'SMS Appointment Reminders' (automated reminders only, no longer general promotional/order-update texting). Pulse files it as a product change (feature added) with an upward direction. Pulse's latest capture (Nov 2, 2026) lists Act! Advantage Standard at $30, Act! Premium Desktop at $40, Act! Advantage Professional at $45, Act! Advantage Ultimate at $60 and Desktop Sync at $10.
It lands 49 days after Act!'s previous change, "Act! adds Enterprise Engagement tier for security-heavy, call-to-deploy orgs" (Aug 24, 2026). Act! has been tracked since 2026-06-24.
In the same window Salesforce, Microsoft, HubSpot and Pipedrive also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- SMS Text Messaging · FeatureRenamed
BeforeSMS Text Messaging' was narrowed and
After'SMS Appointment Reminders'
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| SMS Text Messaging | Feature | SMS Text Messaging' was narrowed and | 'SMS Appointment Reminders' | Renamed |
Values as written on Act!'s public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Act!'s pricing page (www.act.com) from Oct 5, 2026 and Oct 12, 2026; the change is marked near the top of the page, where "SMS Text Messaging' was narrowed and" becomes "'SMS Appointment Reminders'".
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The two full-page captures with this change marked up are free with an account.
Act!, the last 90 days
Full history- Oct 12, 2026improvedAct!! adds RingCentral integration, narrows SMS to appointment reminders · this change
- Aug 24, 2026packagingAct! adds Enterprise Engagement tier for security-heavy, call-to-deploy orgs
Across CRM in the same window
All CRM changes- SalesforceOct 12Salesforce Government Cloud renames FedRAMP levels, drops CRM Analytics Plus tile
- MicrosoftOct 12Microsoft Teams Home cuts Family and Premium storage from 6 TB to 2 TB shared
- HubSpotSep 21HubSpot Service Enterprise drops AI transcript enrichment from Enterprise plan
- PipedriveAug 5Pipedrive: Projects add-on price increase ($6.67→$16)
Questions about this change
Did Act! raise prices in October 2026?
No list-price increase was recorded between Oct 5, 2026 and Oct 12, 2026. The change Pulse detected was a product change: feature added.
What changed on Act!'s pricing page between Oct 5, 2026 and Oct 12, 2026?
SMS Text Messaging feature: SMS Text Messaging' was narrowed and → 'SMS Appointment Reminders', renamed. Pulse compared the captures it took on Oct 5, 2026 and Oct 12, 2026; the before/after table above lists each item as written on the page.
How often does Act! change its pricing?
Pulse recorded 1 other pricing-page change for Act! in the 90 days before this one; the previous change was "Act! adds Enterprise Engagement tier for security-heavy, call-to-deploy orgs" on Aug 24, 2026; Act! has been tracked since 2026-06-24.
