Unifygtm buries SSO behind paywall, hides free-tier credit limits
What happened
Between the Jul 6, 2026 and Jul 13, 2026 captures of Unifygtm's pricing page, Pulse recorded 2 changes: Free plan credits changed from exact '100/seat monthly' to vague 'Limited' in the plan comparison table; SSO for Business plan moved from included to a paid Add-on; Signals table gained Tech stack, New hires & open roles, plus 8 new types (warm intros, news, fundraising, paid ads, SEO/AI, brand, e-commerce, SMB data); removed Dynamic audiences, Intent scoring, G2 intent. Pulse files it as a packaging change (freemium change, feature change) with a neutral direction. Pulse's latest capture (Aug 10, 2026) lists Growth at $1,740.
It lands 13 days after Unifygtm's previous change, "Unifygtm shifts to per-seat pricing with new 4-tier lineup" (Jun 30, 2026). Before that Pulse recorded "Unifygtm ditches contact-gated plans for self-serve per-seat pricing from $0" (Jul 4, 2026). Unifygtm has been tracked since 2024-11-16.
In the same window HubSpot, Zoho, Microsoft, Pipedrive and Copper also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · Free tierChangedexact '100/seat monthly'vague 'Limited'
- — · FeatureRemovedDynamic audiencesNo Dynamic audiences
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Free tier | exact '100/seat monthly' | vague 'Limited' | Changed |
| — | Feature | Dynamic audiences | No Dynamic audiences | Removed |
Values as written on Unifygtm's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Unifygtm's pricing page (unifygtm.com) from Jul 6, 2026 and Jul 13, 2026; the change is marked around the middle of the page, where "exact '100/seat monthly'" becomes "vague 'Limited'".
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The two full-page captures with this change marked up are free with an account.
Unifygtm, the last 90 days
Full history- Aug 11, 2026improvedUnify: Business plan AI model upgraded to GPT 5.6
- Jul 13, 2026packagingUnifygtm buries SSO behind paywall, hides free-tier credit limits · this change
- Jun 30, 2026packagingUnifygtm shifts to per-seat pricing with new 4-tier lineup
- Jul 4, 2026packagingUnifygtm ditches contact-gated plans for self-serve per-seat pricing from $0
Across Marketing & Content in the same window
All Marketing & Content changes- HubSpotJul 13HubSpot Sales Starter quietly drops Custom Channels API from Sales Hub Enterp...
- ZohoJul 13Zoho Peopleplus: Premium & Enterprise price increases + 4 new Premium features
- MicrosoftJul 6Microsoft Copilot bundles Business Premium, Standard plans with Copilot access
- PipedriveJul 4Pipedrive: Removed Personalized onboarding + Live chat support features
- CopperJul 2Copper: Starter plan discontinued
Questions about this change
Did Unifygtm raise prices in July 2026?
No list-price increase was recorded between Jul 6, 2026 and Jul 13, 2026. The change Pulse detected was a packaging change: freemium change, feature change.
What changed on Unifygtm's pricing page between Jul 6, 2026 and Jul 13, 2026?
Free tier: exact '100/seat monthly' → vague 'Limited', changed; feature: Dynamic audiences → No Dynamic audiences, removed. Pulse compared the captures it took on Jul 6, 2026 and Jul 13, 2026; the before/after table above lists each item as written on the page.
How often does Unifygtm change its pricing?
Pulse recorded 2 other pricing-page changes for Unifygtm in the 90 days before this one; the previous change was "Unifygtm shifts to per-seat pricing with new 4-tier lineup" on Jun 30, 2026; Unifygtm has been tracked since 2024-11-16.
