Elementor Introduces Auto-Scaling for All Plans, Enhancing Performance with Unlimited PHP Workers
What happened
Between the Oct 1, 2024 and Jan 1, 2025 captures of Elementor's pricing page, Pulse recorded 8 changes: Basic plan: DB Access (phpMyAdmin) feature removed; Lite plan: Added Page Caching feature; Lite plan: Added DDoS & BotNet Protection and WAF (Web Application Firewall); Lite plan: DB Access (phpMyAdmin) feature removed; Lite plan: Standard Peak Optimization replaced with Auto-Scaling (200 PHP Workers capacity specified); Basic plan: Standard Peak Optimization replaced with Auto-Scaling (Unlimited PHP Workers); Business plan: Advanced Peak Optimization replaced with Auto-Scaling (Unlimited PHP Workers); Grow plan: Advanced Peak Optimization replaced with Auto-Scaling (Unlimited PHP Workers). Pulse files it as a product change (feature removed, feature added, feature change) with a downward direction. Pulse's latest capture (Jun 30, 2026) lists Essential at $5, Advanced Solo at $7, Advanced at $9, One at $15 and Expert at $17.
Elementor's previous recorded change was "Elementor Introduces 7-Day Free Trial with No Credit Card Required, Including Pro Website Builder and Free Site Migration" (Q3 2024). Elementor has been tracked since 2024-10-01.
In the same window Squarespace, Figma and Adobe also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Basic · FeatureFeature removed
Basic plan: DB Access (phpMyAdmin) feature removed
- Lite · FeatureAddedNo Page Caching featurePage Caching feature
- Lite · FeatureAdded
BeforeNot listed
AfterDDoS & BotNet Protection and WAF
- Lite · FeatureFeature removed
Lite plan: DB Access (phpMyAdmin) feature removed
- Lite · FeatureFeature change
Lite plan: Standard Peak Optimization replaced with Auto-Scaling (200 PHP Workers capacity specified)
- Basic · FeatureFeature change
Basic plan: Standard Peak Optimization replaced with Auto-Scaling (Unlimited PHP Workers)
- Advanced · FeatureFeature change
Business plan: Advanced Peak Optimization replaced with Auto-Scaling (Unlimited PHP Workers)
- Advanced · FeatureFeature change
Grow plan: Advanced Peak Optimization replaced with Auto-Scaling (Unlimited PHP Workers)
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Basic | Feature | Basic plan: DB Access (phpMyAdmin) feature removed | Feature removed | |
| Lite | Feature | No Page Caching feature | Page Caching feature | Added |
| Lite | Feature | Not listed | DDoS & BotNet Protection and WAF | Added |
| Lite | Feature | Lite plan: DB Access (phpMyAdmin) feature removed | Feature removed | |
| Lite | Feature | Lite plan: Standard Peak Optimization replaced with Auto-Scaling (200 PHP Workers capacity specified) | Feature change | |
| Basic | Feature | Basic plan: Standard Peak Optimization replaced with Auto-Scaling (Unlimited PHP Workers) | Feature change | |
| Advanced | Feature | Business plan: Advanced Peak Optimization replaced with Auto-Scaling (Unlimited PHP Workers) | Feature change | |
| Advanced | Feature | Grow plan: Advanced Peak Optimization replaced with Auto-Scaling (Unlimited PHP Workers) | Feature change | |
Values as written on Elementor's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Elementor's pricing page (elementor.com) from Oct 1, 2024 and Jan 1, 2025; the change is marked on the page, where Page Caching feature now appears.
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The two full-page captures with this change marked up are free with an account.
Elementor, the last 90 days
Full history- Jan 11, 2026packagingElementor Discontinues Entry-Level Plan, Significantly Reducing Options for Budget-Conscious Users
- Q2 2025packagingElementor Implements Major Pricing Overhaul: Lite Plan Discontinued and Entry-Level Price Soars 200% to Host Cloud at $8.99/month
- Q1 2025packagingElementor Renames Business Plan Tier to 'Advanced Solo'
- Q4 2024improvedElementor Introduces Auto-Scaling for All Plans, Enhancing Performance with Unlimited PHP Workers · this change
- Q3 2024improvedElementor Introduces 7-Day Free Trial with No Credit Card Required, Including Pro Website Builder and Free Site Migration
Across Business Operations in the same window
All Business Operations changes- SquarespaceJan 12Squarespace Increases Commerce Advanced Plan Price by 6.1% Amidst Multiple Discount Changes
- FigmaJan 11Figma Increases Professional Plan Price by 25% to $15/mo Amidst New Features and Plan Renaming
- AdobeJan 10Adobe Creativecloud Introduces Firefly Pro Plan at $29.99/mo with Early Access Pricing, Amidst Multiple Price Increases for Other Plans
Questions about this change
Did Elementor raise prices in January 2025?
No list-price increase was recorded between Oct 1, 2024 and Jan 1, 2025. The change Pulse detected was a product change: feature removed, feature added, feature change.
What changed on Elementor's pricing page between Oct 1, 2024 and Jan 1, 2025?
Basic plan: DB Access (phpMyAdmin) feature removed; Lite feature: No Page Caching feature → Page Caching feature, added; Lite feature: Not listed → DDoS & BotNet Protection and WAF, added; Lite plan: DB Access (phpMyAdmin) feature removed; Lite plan: Standard Peak Optimization replaced with Auto-Scaling (200 PHP Workers capacity specified); Basic plan: Standard Peak Optimization replaced with Auto-Scaling (Unlimited PHP Workers); Business plan: Advanced Peak Optimization replaced with Auto-Scaling (Unlimited PHP Workers); Grow plan: Advanced Peak Optimization replaced with Auto-Scaling (Unlimited PHP Workers). Pulse compared the captures it took on Oct 1, 2024 and Jan 1, 2025; the before/after table above lists each item as written on the page.
How often does Elementor change its pricing?
Pulse recorded 1 other pricing-page change for Elementor in the 90 days before this one; the previous change was "Elementor Introduces 7-Day Free Trial with No Credit Card Required, Including Pro Website Builder and Free Site Migration" in Q3 2024; Elementor has been tracked since 2024-10-01.