TurboTax Smallbusinesstaxes adds 30-day Expert 365 Business trial, drops QuickBooks Free perk
What happened
Between the Nov 2, 2026 and Nov 9, 2026 captures of TurboTax's pricing page, Pulse recorded 2 changes: Expert 365 Business now offers a 30-day free trial ("Try it free for 30 days" CTA added); previously no trial was mentioned; Expert Assist Business Sole proprietors card no longer advertises QuickBooks Free included for first-time QuickBooks customers. Pulse files it as a packaging change (feature removed, trial change) with a downward direction. The current page lists Expert 365 Business at $99, Expert Assist Business - Sole Proprietors at $229 per use, Expert Assist Business - S-Corps at $639 per use, Expert Assist Business - Partnerships at $639 per use and Expert Full Service Business - Sole Proprietors at $249 per use.
It lands 7 days after TurboTax's previous change, "TurboTax Smallbusinesstaxes drops Expert 365 Business 30-day free trial" (Nov 2, 2026). Before that Pulse recorded "TurboTax Smallbusinesstaxes: Expert 365 Business now offers a 30-day free trial; page copy changed from 'Try Expert 365 Business.' to 'Try…" (Oct 26, 2026), "TurboTax Smallbusinesstaxes adds $209 Expert Assist plan for side-gig filers" (Oct 5, 2026) and "TurboTax Smallbusinesstaxes drops 30-day free trial for Expert 365 Business" (Aug 17, 2026). TurboTax has been tracked since 2026-04-15.
In the same window Google Cloud also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · FeatureRemoved
BeforeQuickBooks Free included
AfterNo QuickBooks Free included
- Expert 365 Business · TrialAddedNo 30-day free trial30-day free trial
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | QuickBooks Free included | No QuickBooks Free included | Removed |
| Expert 365 Business | Trial | No 30-day free trial | 30-day free trial | Added |
Values as written on TurboTax's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of TurboTax's pricing page (turbotax.intuit.com) from Nov 2, 2026 and Nov 9, 2026; the change is marked near the top of the page, where the QuickBooks Free included no longer appears.
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The two full-page captures with this change marked up are free with an account.
TurboTax, the last 90 days
Full history- Nov 9, 2026packagingTurboTax Smallbusinesstaxes adds 30-day Expert 365 Business trial, drops QuickBooks Free perk · this change
- Nov 2, 2026packagingTurboTax Smallbusinesstaxes drops Expert 365 Business 30-day free trial
- Oct 26, 2026packagingTurboTax Smallbusinesstaxes: Expert 365 Business now offers a 30-day free trial; page copy changed from 'Try Expert 365 Business.' to 'Try…
- Oct 5, 2026packagingTurboTax Smallbusinesstaxes adds $209 Expert Assist plan for side-gig filers
- Aug 17, 2026packagingTurboTax Smallbusinesstaxes drops 30-day free trial for Expert 365 Business
Across Finance & Accounting in the same window
All Finance & Accounting changes- Google CloudNov 9Google Cloud Datastudio overhauls token allocation to per-user tiers, caps free…
- Google CloudNov 9Google Cloud Looker shifts Conversational Analytics tokens to per-user allocations
- Google CloudSep 21Looker: Conversational Analytics grace period extended indefinitely
- Google CloudSep 21Google Cloud Looker scraps Sept 30 deadline, extends free CA access indefinitely
Questions about this change
Did TurboTax raise prices in November 2026?
No list-price increase was recorded between Nov 2, 2026 and Nov 9, 2026. The change Pulse detected was a packaging change: feature removed, trial change.
What changed on TurboTax's pricing page between Nov 2, 2026 and Nov 9, 2026?
Feature: QuickBooks Free included → No QuickBooks Free included, removed; Expert 365 Business trial: No 30-day free trial → 30-day free trial, added. Pulse compared the captures it took on Nov 2, 2026 and Nov 9, 2026; the before/after table above lists each item as written on the page.
How often does TurboTax change its pricing?
Pulse recorded 4 other pricing-page changes for TurboTax in the 90 days before this one; the previous change was "TurboTax Smallbusinesstaxes drops Expert 365 Business 30-day free trial" on Nov 2, 2026; TurboTax has been tracked since 2026-04-15.