TurboTax Smallbusinesstaxes adds $209 Expert Assist plan for side-gig filers
What happened
Between the Sep 28, 2026 and Oct 5, 2026 captures of TurboTax's pricing page, Pulse recorded one change: New TurboTax Expert Assist Personal plan added at $209 (+ state additional) for personal tax filing with Schedule C side-gig income, as a lower-cost alternative to year-round business support. In detail: New cross-sell card added below the Business plans: TurboTax Expert Assist (personal, Premium tier) at $209 (+ state additional) for personal tax filing with Schedule C side-gig income, positioned as a cheaper alternative for filers who do not need year-round business support. Pulse files it as a packaging change (new plan) with an upward direction. The current page lists Expert 365 Business at $99, Expert Assist Business - Sole Proprietors at $229 subscription, Expert Full Service Business - Sole Proprietors at $249 subscription, Expert Assist Business - S-Corps at $639 subscription and Expert Assist Business - Partnerships at $639 subscription.
It lands 49 days after TurboTax's previous change, "TurboTax Smallbusinesstaxes drops 30-day free trial for Expert 365 Business" (Aug 17, 2026). TurboTax has been tracked since 2026-04-15.
In the same window Google Cloud also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Business · PlanAdded
BeforeNo below the Business plans
Afterbelow the Business plans
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Business | Plan | No below the Business plans | below the Business plans | Added |
Values as written on TurboTax's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of TurboTax's pricing page (turbotax.intuit.com) from Sep 28, 2026 and Oct 5, 2026; the change is marked near the top of the page, where below the Business plans now appears.
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TurboTax, the last 90 days
Full history- Oct 5, 2026packagingTurboTax Smallbusinesstaxes adds $209 Expert Assist plan for side-gig filers · this change
- Aug 17, 2026packagingTurboTax Smallbusinesstaxes drops 30-day free trial for Expert 365 Business
Across Finance & Accounting in the same window
All Finance & Accounting changes- Google CloudSep 21Looker: Conversational Analytics grace period extended indefinitely
- Google CloudSep 21Google Cloud Looker scraps Sept 30 deadline, extends free CA access indefinitely
- Google CloudJun 15Google Cloud Datastudio pools AI tokens per platform, adds Thinking mode
- Google CloudJun 15Google Cloud Looker shifts Analytics tokens to pooled instance tiers
- Google CloudJun 8Google Cloud reveals search pricing: $2.50/1K requests, $6/1K queries
Questions about this change
Did TurboTax raise prices in October 2026?
No list-price increase was recorded between Sep 28, 2026 and Oct 5, 2026. The change Pulse detected was a packaging change: new plan.
What changed on TurboTax's pricing page between Sep 28, 2026 and Oct 5, 2026?
Business plan: No below the Business plans → below the Business plans, added. Pulse compared the captures it took on Sep 28, 2026 and Oct 5, 2026; the before/after table above lists each item as written on the page.
How often does TurboTax change its pricing?
Pulse recorded 1 other pricing-page change for TurboTax in the 90 days before this one; the previous change was "TurboTax Smallbusinesstaxes drops 30-day free trial for Expert 365 Business" on Aug 17, 2026; TurboTax has been tracked since 2026-04-15.