TurboTax Smallbusinesstaxes: Expert 365 Business now offers a 30-day free trial; page copy changed from 'Try Expert 365 Business.' to 'Try…
What happened
Between the Oct 19, 2026 and Oct 26, 2026 captures of TurboTax's pricing page, Pulse recorded one change: Expert 365 Business now offers a 30-day free trial; page copy changed from 'Try Expert 365 Business.' to 'Try Expert 365 Business for 30 days free.' with a new 'Try it free for 30 days' CTA link. Pulse files it as a packaging change (trial change) with a neutral direction. The current page lists Expert 365 Business at $99, Expert Assist Business - Sole Proprietors at $229 subscription, Expert Full Service Business - Sole Proprietors at $249 subscription, Expert Assist Business - S-Corps at $639 subscription and Expert Assist Business - Partnerships at $639 subscription.
It lands 22 days after TurboTax's previous change, "TurboTax Smallbusinesstaxes adds $209 Expert Assist plan for side-gig filers" (Oct 5, 2026). Before that Pulse recorded "TurboTax Smallbusinesstaxes drops 30-day free trial for Expert 365 Business" (Aug 17, 2026). TurboTax has been tracked since 2026-04-15.
In the same window Google Cloud also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Expert 365 Business · TrialReworded
BeforeTry Expert 365 Business
AfterTry Expert 365 Business for 30 days free
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Expert 365 Business | Trial | Try Expert 365 Business | Try Expert 365 Business for 30 days free | Reworded |
Values as written on TurboTax's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of TurboTax's pricing page (turbotax.intuit.com) from Oct 19, 2026 and Oct 26, 2026; the change is marked around the middle of the page, where "Try Expert 365 Business" becomes "Try Expert 365 Business for 30 days free".
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The two full-page captures with this change marked up are free with an account.
TurboTax, the last 90 days
Full history- Oct 26, 2026packagingTurboTax Smallbusinesstaxes: Expert 365 Business now offers a 30-day free trial; page copy changed from 'Try Expert 365 Business.' to 'Try… · this change
- Oct 5, 2026packagingTurboTax Smallbusinesstaxes adds $209 Expert Assist plan for side-gig filers
- Aug 17, 2026packagingTurboTax Smallbusinesstaxes drops 30-day free trial for Expert 365 Business
Across Finance & Accounting in the same window
All Finance & Accounting changes- Google CloudSep 21Looker: Conversational Analytics grace period extended indefinitely
- Google CloudSep 21Google Cloud Looker scraps Sept 30 deadline, extends free CA access indefinitely
- Google CloudJun 15Google Cloud Datastudio pools AI tokens per platform, adds Thinking mode
- Google CloudJun 15Google Cloud Looker shifts Analytics tokens to pooled instance tiers
- Google CloudJun 8Google Cloud reveals search pricing: $2.50/1K requests, $6/1K queries
Questions about this change
Did TurboTax raise prices in October 2026?
No list-price increase was recorded between Oct 19, 2026 and Oct 26, 2026. The change Pulse detected was a packaging change: trial change.
What changed on TurboTax's pricing page between Oct 19, 2026 and Oct 26, 2026?
Expert 365 Business trial: Try Expert 365 Business → Try Expert 365 Business for 30 days free, reworded. Pulse compared the captures it took on Oct 19, 2026 and Oct 26, 2026; the before/after table above lists each item as written on the page.
How often does TurboTax change its pricing?
Pulse recorded 2 other pricing-page changes for TurboTax in the 90 days before this one; the previous change was "TurboTax Smallbusinesstaxes adds $209 Expert Assist plan for side-gig filers" on Oct 5, 2026; TurboTax has been tracked since 2026-04-15.