TurboTax Smallbusinesstaxes drops Expert 365 Business 30-day free trial
What happened
Between the Oct 26, 2026 and Nov 2, 2026 captures of TurboTax's pricing page, Pulse recorded 2 changes: Expert 365 Business 30-day free trial offer removed; heading now reads 'Try Expert 365 Business.' and the 'Try it free for 30 days' button is gone; Expert Assist Business Sole Proprietor now includes QuickBooks Free for first-time QuickBooks customers. Pulse files it as a packaging change (feature added, trial change) with an upward direction. The current page lists Expert 365 Business at $99, Expert Assist Business - Sole Proprietors at $229 per use, Expert Assist Business - S-Corps at $639 per use, Expert Assist Business - Partnerships at $639 per use and Expert Full Service Business - Sole Proprietors at $249 per use.
It lands 6 days after TurboTax's previous change, "TurboTax Smallbusinesstaxes: Expert 365 Business now offers a 30-day free trial; page copy changed from 'Try Expert 365 Business.' to 'Try…" (Oct 26, 2026). Before that Pulse recorded "TurboTax Smallbusinesstaxes adds $209 Expert Assist plan for side-gig filers" (Oct 5, 2026) and "TurboTax Smallbusinesstaxes drops 30-day free trial for Expert 365 Business" (Aug 17, 2026). TurboTax has been tracked since 2026-04-15.
In the same window Google Cloud also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · FeatureAddedNo QuickBooks FreeQuickBooks Free
- Expert 365 Business · TrialRemoved
BeforeExpert 365 Business 30-day free trial offer
AfterNot listed
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | No QuickBooks Free | QuickBooks Free | Added |
| Expert 365 Business | Trial | Expert 365 Business 30-day free trial offer | Not listed | Removed |
Values as written on TurboTax's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of TurboTax's pricing page (turbotax.intuit.com) from Oct 26, 2026 and Nov 2, 2026; the change is marked near the top of the page, where QuickBooks Free now appears.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
TurboTax, the last 90 days
Full history- Nov 2, 2026packagingTurboTax Smallbusinesstaxes drops Expert 365 Business 30-day free trial · this change
- Oct 26, 2026packagingTurboTax Smallbusinesstaxes: Expert 365 Business now offers a 30-day free trial; page copy changed from 'Try Expert 365 Business.' to 'Try…
- Oct 5, 2026packagingTurboTax Smallbusinesstaxes adds $209 Expert Assist plan for side-gig filers
- Aug 17, 2026packagingTurboTax Smallbusinesstaxes drops 30-day free trial for Expert 365 Business
Across Finance & Accounting in the same window
All Finance & Accounting changes- Google CloudSep 21Looker: Conversational Analytics grace period extended indefinitely
- Google CloudSep 21Google Cloud Looker scraps Sept 30 deadline, extends free CA access indefinitely
- Google CloudJun 15Google Cloud Datastudio pools AI tokens per platform, adds Thinking mode
- Google CloudJun 15Google Cloud Looker shifts Analytics tokens to pooled instance tiers
- Google CloudJun 8Google Cloud reveals search pricing: $2.50/1K requests, $6/1K queries
Questions about this change
Did TurboTax raise prices in November 2026?
No list-price increase was recorded between Oct 26, 2026 and Nov 2, 2026. The change Pulse detected was a packaging change: feature added, trial change.
What changed on TurboTax's pricing page between Oct 26, 2026 and Nov 2, 2026?
Feature: No QuickBooks Free → QuickBooks Free, added; Expert 365 Business trial: Expert 365 Business 30-day free trial offer → Not listed, removed. Pulse compared the captures it took on Oct 26, 2026 and Nov 2, 2026; the before/after table above lists each item as written on the page.
How often does TurboTax change its pricing?
Pulse recorded 3 other pricing-page changes for TurboTax in the 90 days before this one; the previous change was "TurboTax Smallbusinesstaxes: Expert 365 Business now offers a 30-day free trial; page copy changed from 'Try Expert 365 Business.' to 'Try…" on Oct 26, 2026; TurboTax has been tracked since 2026-04-15.