Looker: Conversational Analytics grace period extended indefinitely
What happened
Between the Sep 14, 2026 and Sep 21, 2026 captures of Google Cloud's pricing page, Pulse recorded one change: the fixed Sept 30, 2026 end date (enforcement starting Oct 1, 2026) for free Conversational Analytics usage was removed, replaced with an open-ended promotional period backed only by an at-least-90-days-notice commitment. Token quotas and overage rates ($3.00/1M input, $20.00/1M output) unchanged. In detail: Looker's Conversational Analytics free-usage promotional period, previously fixed to end September 30, 2026 (enforcement starting October 1, 2026), is now open-ended with only an 'at least 90 days advance notice' commitment before billing/quota enforcement begins. Pulse files it as a packaging change (trial change) with a neutral direction. The current page lists Conversational Analytics Overage at $3 per 1M input data tokens + $20 per 1M output data tokens.
It lands 98 days after Google Cloud's previous change, "Google Cloud Datastudio pools AI tokens per platform, adds Thinking mode" (Jun 15, 2026). Google Cloud has been tracked since 2026-04-24.
In the same window Vultr, Digitalocean, IBM and Heroku also changed their Cloud & DevOps pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · TrialTrial change
Looker's Conversational Analytics free-usage promotional period, previously fixed to end September 30, 2026 (enforcement starting October 1, 2026), is now open-ended with only an 'at least 90 days advance notice' commitment before billing/quota enforcement begins
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Trial | Looker's Conversational Analytics free-usage promotional period, previously fixed to end September 30, 2026 (enforcement starting October 1, 2026), is now open-ended with only an 'at least 90 days advance notice' commitment before billing/quota enforcement begins | Trial change | |
Values as written on Google Cloud's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Google Cloud's pricing page (cloud.google.com) from Sep 14, 2026 and Sep 21, 2026; the change is marked in the lower part of the page.
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The two full-page captures with this change marked up are free with an account.
Google Cloud, pricing history
Full history- Sep 21, 2026packagingLooker: Conversational Analytics grace period extended indefinitely · this change
- Jun 15, 2026packagingGoogle Cloud Datastudio pools AI tokens per platform, adds Thinking mode
Across Cloud & DevOps in the same window
All Cloud & DevOps changes- VultrAug 5Vultr: new Audit Logs add-on ($0.50/GB ingestion + $0.01/GB/mo retention)
- DigitaloceanJul 28DigitalOcean: GPU Droplets starting price up ($1.88→$1.91/GPU/hour)
- IBMJul 3IBM Maas360: 30% first-year promotional discount removed
- HerokuJul 3Heroku: new Postgres Advanced tier added (cluster-based pricing)
Questions about this change
Did Google Cloud raise prices in September 2026?
No list-price increase was recorded between Sep 14, 2026 and Sep 21, 2026. The change Pulse detected was a packaging change: trial change.
What changed on Google Cloud's pricing page between Sep 14, 2026 and Sep 21, 2026?
Looker's Conversational Analytics free-usage promotional period, previously fixed to end September 30, 2026 (enforcement starting October 1, 2026), is now open-ended with only an 'at least 90 days advance notice' commitment before billing/quota enforcement begins. Pulse compared the captures it took on Sep 14, 2026 and Sep 21, 2026; the before/after table above lists each item as written on the page.
How often does Google Cloud change its pricing?
Pulse recorded 0 other pricing-page changes for Google Cloud in the 90 days before this one; the previous change was "Google Cloud Datastudio pools AI tokens per platform, adds Thinking mode" on Jun 15, 2026; Google Cloud has been tracked since 2026-04-24.