San Diego, CA-based tax preparation software by Intuit, founded in 1984. Public (NASDAQ: INTU). Operates in personal and business tax filing. Serves individuals and small businesses with AI-powered tax preparation and filing services.
Entry price
$59
Expert Assist Basic · /mo, billed annually
Plans tracked
7
no add-ons
Pricing changes
3
Latest Oct 26, 2026
Pricing model
Subscription
Free tier available
Pricing Change History
3 changes20263 changes
Research TurboTax's pricing with the Pulse Agent
Ask anything about TurboTax's plans, packaging shifts, and how it compares across the market — answered live from verified data.
Ask the agentCurrent plans
Captured| Plan | Price |
|---|---|
| Free Edition | Free |
| Expert Assist Basic | $59 /mobilled annually |
| Do It Yourself Deluxe | $79 /mobilled annually |
| Expert Assist Deluxe | $129 /mobilled annually |
| Do It Yourself Premium | $139 /mobilled annually |
| Expert Assist Premium | $209 /mobilled annually |
| Expert Full Service | Contact |
Company Facts
CategoryFinance & Accounting
Free tierYes
Employees10000+
Tracked sinceApr 15, 2026
Pricing last seenOct 26, 2026
Websiteturbotax.intuit.com
How TurboTax compares with its peers
| Company | Entry price | Last change |
|---|---|---|
T TaxAct | $109.99 /mo, billed annually | — |
G Google Cloud | $2.5 per 1000 search/browse queries + $6 per 1000 conversational filtering queries | Sep 21, 2026 |
1 1Office | GBP 25 /mo, billed annually | Jul 13, 2026 |
2 2Checkout | Contact | Apr 27, 2026 |
8 8am | Contact | — |
A Accelerate | EUR 197.14 /mo | — |
TurboTax pricing FAQ
- How much does TurboTax cost?
- TurboTax pricing starts at $59/mo on Expert Assist Basic, billed annually. TurboTax lists 7 plans on its pricing page; the Free Edition plan is free.
- Does TurboTax have a free plan?
- Yes. TurboTax's Free Edition plan is free; paid plans start at $59/mo on Expert Assist Basic, billed annually.
- What pricing model does TurboTax use?
- TurboTax uses subscription pricing across 7 plans, with a free tier.
- When did TurboTax last change its pricing?
- Oct 26, 2026: TurboTax Smallbusinesstaxes: Expert 365 Business now offers a 30-day free trial; page copy changed from 'Try Expert 365 Business.' to 'Try….
- How often has TurboTax changed its pricing?
- Pulse has recorded 3 pricing changes for TurboTax since it started tracking on Apr 15, 2026; the pricing page was last captured on Oct 26, 2026.
- Who are TurboTax's pricing peers?
- Pulse compares TurboTax with TaxAct, Google Cloud, 1Office, 2Checkout, 8am and Accelerate.