Tavus expands developer tiers from 4 to 6, adds $22 Starter plan
What happened
Between the Jun 22, 2026 and Jun 29, 2026 captures of Tavus's pricing page, Pulse recorded one change: Developer pricing overhauled from 4 to 6 tiers: new Starter at $22/mo (50% off first month), old Starter renamed Builder at $59/mo, new Business tier at $975/mo added; CVI overage rates also lowered to $0.35/$0.31/$0.26/min. Pulse files it as a packaging change (package change) with a neutral direction. Pulse's latest capture (Oct 12, 2026) lists PALs Plus at $20, PALs Max at $50, Starter at $59 and Growth at $397.
It lands 36 days after Tavus's previous change, "Tavus cuts video training time in half, adds image-to-replica" (May 25, 2026). Before that Pulse recorded "Tavus cuts Growth plan concurrent streams from 15 to 10" (May 19, 2026). Tavus has been tracked since 2026-05-14.
In the same window Runway, D-ID, Synthesia, Loom and Vidyard also changed their AI & Machine Learning pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter · Packaging+50%46
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter | Packaging | 4 | 6 | +50% |
Values as written on Tavus's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Tavus's pricing page (tavus.io) from Jun 22, 2026 and Jun 29, 2026; the change is marked near the top of the page, where starter packaging reads 4 and then 6.
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The two full-page captures with this change marked up are free with an account.
Tavus, the last 90 days
Full history- Sep 28, 2026packagingTavus slashes video call limits: Growth/Business capped at 60 min
- Sep 7, 2026improvedTavus: turn-taking model upgraded (Sparrow-1 → Sparrow-2)
- Jul 20, 2026packagingTavus shifts 50%-off promo from Starter to Builder, now $29/mo
- Jun 30, 2026packagingTavus expands developer tiers from 4 to 6, adds $22 Starter plan · this change
- May 25, 2026improvedTavus cuts video training time in half, adds image-to-replica
- May 19, 2026packagingTavus cuts Growth plan concurrent streams from 15 to 10
Across AI & Machine Learning in the same window
All AI & Machine Learning changes- RunwayJun 30Runway trims Enterprise plan features, adds custom team sizes
- D-IDJun 30D-ID Studio upgrades Agentic Videos with memory across all plans
- SynthesiaJun 18Synthesia expands AI Dubbing to 140+ languages with Enterprise tier
- LoomJun 15Loom expands AI features to lower-tier plans
- VidyardApr 7Vidyard Cuts Free Plan Video Limit From 15 to 5 Per Month
Questions about this change
Did Tavus raise prices in June 2026?
No list-price increase was recorded between Jun 22, 2026 and Jun 29, 2026. The change Pulse detected was a packaging change: package change.
What changed on Tavus's pricing page between Jun 22, 2026 and Jun 29, 2026?
Starter packaging: 4 → 6 (+50%). Pulse compared the captures it took on Jun 22, 2026 and Jun 29, 2026; the before/after table above lists each item as written on the page.
How often does Tavus change its pricing?
Pulse recorded 2 other pricing-page changes for Tavus in the 90 days before this one; the previous change was "Tavus cuts video training time in half, adds image-to-replica" on May 25, 2026; Tavus has been tracked since 2026-05-14.