Tavus shifts 50%-off promo from Starter to Builder, now $29/mo
What happened
Between the Jul 13, 2026 and Jul 20, 2026 captures of Tavus's pricing page, Pulse recorded one change: Tavus moved its 50%-off first-month promo from the Starter plan to the Builder (Most Popular) plan. Builder's first month is now $29/mo (down from $59/mo); Starter lost its promo and shows a flat $22/mo. Pulse files it as a pricing change (discount change) with a neutral direction. Pulse's latest capture (Oct 12, 2026) lists PALs Plus at $20, PALs Max at $50, Starter at $59 and Growth at $397.
It lands 20 days after Tavus's previous change, "Tavus expands developer tiers from 4 to 6, adds $22 Starter plan" (Jun 30, 2026). Before that Pulse recorded "Tavus cuts video training time in half, adds image-to-replica" (May 25, 2026) and "Tavus cuts Growth plan concurrent streams from 15 to 10" (May 19, 2026). Tavus has been tracked since 2026-05-14.
In the same window Runway, Synthesia, Descript, Loom and D-ID also changed their AI & Machine Learning pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter · Discount−51%$59/mo$29/mo
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter | Discount | $59/mo | $29/mo | −51% |
Values as written on Tavus's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Tavus's pricing page (tavus.io) from Jul 13, 2026 and Jul 20, 2026; the change is marked near the top of the page, where starter discount reads $59/mo and then $29/mo.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Tavus, the last 90 days
Full history- Oct 12, 2026improvedTavus doubles Starter plan conversation limit from 5 to 10 minutes
- Sep 28, 2026packagingTavus slashes video call limits: Growth/Business capped at 60 min
- Sep 7, 2026improvedTavus: turn-taking model upgraded (Sparrow-1 → Sparrow-2)
- Jul 20, 2026packagingTavus shifts 50%-off promo from Starter to Builder, now $29/mo · this change
- Jun 30, 2026packagingTavus expands developer tiers from 4 to 6, adds $22 Starter plan
- May 25, 2026improvedTavus cuts video training time in half, adds image-to-replica
- May 19, 2026packagingTavus cuts Growth plan concurrent streams from 15 to 10
Across AI & Machine Learning in the same window
All AI & Machine Learning changes- RunwayJul 21Runway: Topaz AI Upscale added to Pro and Max plans
- SynthesiaJul 20Synthesia: 450+ free dubbing minutes promo (until Aug 15)
- DescriptJul 13Descript strips bonus AI credits & media hours from Creator and Business plans
- LoomJul 3Loom: Enterprise plan adds EBA Compliance & downloadable insights
- D-IDJun 30D-ID Studio upgrades Agentic Videos with memory across all plans
Questions about this change
Did Tavus raise prices in July 2026?
No list-price increase was recorded between Jul 13, 2026 and Jul 20, 2026. The change Pulse detected was a pricing change: discount change.
What changed on Tavus's pricing page between Jul 13, 2026 and Jul 20, 2026?
Starter discount: $59/mo → $29/mo (−51%). Pulse compared the captures it took on Jul 13, 2026 and Jul 20, 2026; the before/after table above lists each item as written on the page.
How often does Tavus change its pricing?
Pulse recorded 3 other pricing-page changes for Tavus in the 90 days before this one; the previous change was "Tavus expands developer tiers from 4 to 6, adds $22 Starter plan" on Jun 30, 2026; Tavus has been tracked since 2026-05-14.