Tavus cuts video training time in half, adds image-to-replica
What happened
Between the May 18, 2026 and May 25, 2026 captures of Tavus's pricing page, Pulse recorded one change: Starter and Growth plans updated replica creation: now supports Image-to-Replica (from a single image) in addition to video training, and minimum training video reduced from 2 min to 1 min. Pulse files it as a product change (feature change) with a neutral direction. Pulse's latest capture (Oct 12, 2026) lists PALs Plus at $20, PALs Max at $50, Starter at $59 and Growth at $397.
It lands 6 days after Tavus's previous change, "Tavus cuts Growth plan concurrent streams from 15 to 10" (May 19, 2026). Tavus has been tracked since 2026-05-14.
In the same window Runway, Synthesia, Loom and Vidyard also changed their AI & Machine Learning pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter, Growth · Feature−50%2 min1 min
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter, Growth | Feature | 2 min | 1 min | −50% |
Values as written on Tavus's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Tavus's pricing page (tavus.io) from May 18, 2026 and May 25, 2026; the change is marked near the top of the page, where starter, growth feature reads 2 min and then 1 min.
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The two full-page captures with this change marked up are free with an account.
Tavus, the last 90 days
Full history- Sep 7, 2026improvedTavus: turn-taking model upgraded (Sparrow-1 → Sparrow-2)
- Jul 20, 2026packagingTavus shifts 50%-off promo from Starter to Builder, now $29/mo
- Jun 30, 2026packagingTavus expands developer tiers from 4 to 6, adds $22 Starter plan
- May 25, 2026improvedTavus cuts video training time in half, adds image-to-replica · this change
- May 19, 2026packagingTavus cuts Growth plan concurrent streams from 15 to 10
Across AI & Machine Learning in the same window
All AI & Machine Learning changesQuestions about this change
Did Tavus raise prices in May 2026?
No list-price increase was recorded between May 18, 2026 and May 25, 2026. The change Pulse detected was a product change: feature change.
What changed on Tavus's pricing page between May 18, 2026 and May 25, 2026?
Starter, Growth feature: 2 min → 1 min (−50%). Pulse compared the captures it took on May 18, 2026 and May 25, 2026; the before/after table above lists each item as written on the page.
How often does Tavus change its pricing?
Pulse recorded 1 other pricing-page change for Tavus in the 90 days before this one; the previous change was "Tavus cuts Growth plan concurrent streams from 15 to 10" on May 19, 2026; Tavus has been tracked since 2026-05-14.