San Francisco, CA-based AI video company founded 2020. Private. Operates in AI-powered video generation and conversational video AI. Serves developers, sales, and marketing teams with digital twin and video agent APIs.
Pricing Change History
7 changesStarter plan maximum conversation duration increased from 5 min to 10 min.
Maximum conversation duration cap reduced: Growth and Business plans changed from unlimited ('Maximum') to a 60-minute cap; Enterprise changed from 'Maximum' to 'Custom' (contract-negotiated) in the plan comparison table
Intelligent turn-taking model upgraded from Sparrow-1 to Sparrow-2 in the detailed pipeline/models feature comparison table
Tavus moved its 50%-off first-month promo from the Starter plan to the Builder (Most Popular) plan. Builder's first month is now $29/mo (down from $59/mo); Starter lost its promo and shows a flat $22/mo.
Developer pricing overhauled from 4 to 6 tiers: new Starter at $22/mo (50% off first month), old Starter renamed Builder at $59/mo, new Business tier at $975/mo added; CVI overage rates also lowered to $0.35/$0.31/$0.26/min.
Starter and Growth plans updated replica creation: now supports Image-to-Replica (from a single image) in addition to video training, and minimum training video reduced from 2 min to 1 min.
Growth plan maximum concurrent CVI streams reduced from 15 to 10 in the compare table. Main pricing card already showed 10; compare table is now consistent.
Research Tavus's pricing with the Pulse Agent
Ask anything about Tavus's plans, packaging shifts, and how it compares across the market — answered live from verified data.
Ask the agentCurrent plans
Captured| Plan | Price |
|---|---|
| Basic | Free |
| PALs Free | Free |
| PALs Plus | $20 /mo |
| PALs Max | $50 /mo |
| Starter | $59 /mo |
| Growth | $397 /mo |
| Enterprise | Contact |
Starter & Growth
- Annual billing 20% off
Stacking not stated by Tavus.
Company Facts
How Tavus compares with its peers
| Company | Entry price | Last change |
|---|---|---|
S Synthesia | $14 /mo, billed annually | Oct 29, 2026 |
D D-ID | $4.7 /mo, billed annually | Jun 30, 2026 |
R Runway | $12 /mo, billed annually | Oct 26, 2026 |
D Descript | $16 /mo, billed annually | Jul 13, 2026 |
L Loom | $15 /user/mo, billed annually | Oct 8, 2026 |
V Vidyard | $59 /seat/mo, billed annually | Apr 2, 2026 |
Tavus pricing FAQ
- How much does Tavus cost?
- Tavus pricing starts at $20/mo on PALs Plus. Tavus lists 7 plans on its pricing page; the Basic plan is free.
- Does Tavus have a free plan?
- Yes. Tavus's Basic plan is free; paid plans start at $20/mo on PALs Plus.
- What pricing model does Tavus use?
- Tavus uses subscription pricing across 7 plans, with a free tier.
- When did Tavus last change its pricing?
- Oct 12, 2026: Tavus doubles Starter plan conversation limit from 5 to 10 minutes.
- How often has Tavus changed its pricing?
- Pulse has recorded 7 pricing changes for Tavus since it started tracking on May 14, 2026; the pricing page was last captured on Oct 12, 2026.