Tavus slashes video call limits: Growth/Business capped at 60 min
What happened
Between the Sep 21, 2026 and Sep 28, 2026 captures of Tavus's pricing page, Pulse recorded one change: Maximum conversation duration cap reduced: Growth and Business plans changed from unlimited ('Maximum') to a 60-minute cap; Enterprise changed from 'Maximum' to 'Custom' (contract-negotiated) in the plan comparison table. Pulse files it as a packaging change (limit decrease) with a downward direction. Pulse's latest capture (Oct 12, 2026) lists PALs Plus at $20, PALs Max at $50, Starter at $59 and Growth at $397.
It lands 21 days after Tavus's previous change, "Tavus: turn-taking model upgraded (Sparrow-1 → Sparrow-2)" (Sep 7, 2026). Before that Pulse recorded "Tavus shifts 50%-off promo from Starter to Builder, now $29/mo" (Jul 20, 2026) and "Tavus expands developer tiers from 4 to 6, adds $22 Starter plan" (Jun 30, 2026). Tavus has been tracked since 2026-05-14.
In the same window Synthesia, Runway, Descript and Loom also changed their AI & Machine Learning pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Growth, Enterprise · LimitRewordedMaximumCustom
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Growth, Enterprise | Limit | Maximum | Custom | Reworded |
Values as written on Tavus's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Tavus's pricing page (tavus.io) from Sep 21, 2026 and Sep 28, 2026; the change is marked around the middle of the page, where "Maximum" becomes "Custom".
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The two full-page captures with this change marked up are free with an account.
Tavus, the last 90 days
Full history- Oct 12, 2026improvedTavus doubles Starter plan conversation limit from 5 to 10 minutes
- Sep 28, 2026packagingTavus slashes video call limits: Growth/Business capped at 60 min · this change
- Sep 7, 2026improvedTavus: turn-taking model upgraded (Sparrow-1 → Sparrow-2)
- Jul 20, 2026packagingTavus shifts 50%-off promo from Starter to Builder, now $29/mo
- Jun 30, 2026packagingTavus expands developer tiers from 4 to 6, adds $22 Starter plan
Across AI & Machine Learning in the same window
All AI & Machine Learning changes- SynthesiaSep 28Synthesia slashes Basic plan's AI video assets from 25/mo to just 3
- RunwaySep 7Runway slashes Pro storage to 100GB, adds Agentic collaborator and Brand Kits
- DescriptJul 13Descript strips bonus AI credits & media hours from Creator and Business plans
- LoomJul 3Loom: Enterprise plan adds EBA Compliance & downloadable insights
Questions about this change
Did Tavus raise prices in September 2026?
No list-price increase was recorded between Sep 21, 2026 and Sep 28, 2026. The change Pulse detected was a packaging change: limit decrease.
What changed on Tavus's pricing page between Sep 21, 2026 and Sep 28, 2026?
Growth, Enterprise limit: Maximum → Custom, reworded. Pulse compared the captures it took on Sep 21, 2026 and Sep 28, 2026; the before/after table above lists each item as written on the page.
How often does Tavus change its pricing?
Pulse recorded 3 other pricing-page changes for Tavus in the 90 days before this one; the previous change was "Tavus: turn-taking model upgraded (Sparrow-1 → Sparrow-2)" on Sep 7, 2026; Tavus has been tracked since 2026-05-14.