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Surfer SEOPricing change · Price hidden · Sep 21 → Sep 28, 2026

Surfer SEO hides Enterprise's $999/month, shifts tier to custom pricing

Verified Sep 28, 2026Marketing & ContentDirection: down
The changePrice — hidden.
Before · Sep 21Price listed
After · Sep 28Contact sales
hidden
1 change2 capturesSep 21, 2026 → Sep 28, 2026

What happened

Between the Sep 21, 2026 and Sep 28, 2026 captures of Surfer SEO's pricing page, Pulse recorded one change: Enterprise plan price was displayed as $999/month; it is now hidden and replaced with 'Custom' (tailored packages), moving Enterprise to contact-sales pricing. Pulse files it as a pricing change (price hidden) with a downward direction. Pulse's latest capture (Nov 2, 2026) lists Discovery at $49, AI Search Analytics at $82, Standard at $99, Pro at $182 and Peace of Mind at $299.

It lands 14 days after Surfer SEO's previous change, "Surfer SEO: AI Search Analytics price cut $158→$82/mo" (Sep 14, 2026). Before that Pulse recorded "Surfer SEO lets AI Search Analytics stand alone, rebrands 'Compare Plans' as…" (Aug 17, 2026) and "Surfer SEO: New AI Tracker standalone plan added ($158/mo)" (Jul 27, 2026). Surfer SEO has been tracked since 2026-07-05.

In the same window Semrush, Ahrefs and Google also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.

  • Enterprise · Price visibilityHidden
    Price listedContact sales

Values as written on Surfer SEO's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.

Evidence

The two captures Pulse compared

Full-page captures of Surfer SEO's pricing page (surferseo.com) from Sep 21, 2026 and Sep 28, 2026; the change is marked near the top of the page, where "Price listed" becomes "Contact sales".

Sign in to see the evidence

The two full-page captures with this change marked up are free with an account.

Surfer SEO, the last 90 days

Full history
  1. Sep 28, 2026packagingSurfer SEO hides Enterprise's $999/month, shifts tier to custom pricing · this change
  2. Sep 14, 2026decreaseSurfer SEO: AI Search Analytics price cut $158→$82/mo
  3. Aug 17, 2026packagingSurfer SEO lets AI Search Analytics stand alone, rebrands 'Compare Plans' as…
  4. Jul 27, 2026packagingSurfer SEO: New AI Tracker standalone plan added ($158/mo)

Across Marketing & Content in the same window

All Marketing & Content changes
  1. SemrushSep 28Semrush launches $0 Free plan with 10 reports a day, no credit card needed
  2. AhrefsSep 28Ahrefs discloses 4M Connect API units/mo for Enterprise, previously Custom
  3. GoogleSep 7Google Workspace: promo discount cut from 50% to 30%/20% off

Questions about this change

Did Surfer SEO raise prices in September 2026?

No list-price increase was recorded between Sep 21, 2026 and Sep 28, 2026. The change Pulse detected was a pricing change: price hidden.

What changed on Surfer SEO's pricing page between Sep 21, 2026 and Sep 28, 2026?

Enterprise price visibility: Price listed → Contact sales, hidden. Pulse compared the captures it took on Sep 21, 2026 and Sep 28, 2026; the before/after table above lists each item as written on the page.

How often does Surfer SEO change its pricing?

Pulse recorded 3 other pricing-page changes for Surfer SEO in the 90 days before this one; the previous change was "Surfer SEO: AI Search Analytics price cut $158→$82/mo" on Sep 14, 2026; Surfer SEO has been tracked since 2026-07-05.