Back/Surfer SEO

Surfer SEO

Wrocław, Poland-based SEO content optimization company founded 2017. Private (acquired by Groupe Positive in 2025). Operates in marketing and content. Serves content marketers, agencies, and SEO teams with data-driven writing, audit, and keyword research tools.

Entry price

$49

Discovery · /mo, billed annually

Plans tracked

no add-ons

Pricing changes

Latest Sep 28, 2026

Pricing model

Subscription

No free tier

Pricing Change History

4 changes

20264 changes

Week 40 · Sep 28, 2026

Packaging

Weekly

Surfer SEO hides Enterprise's $999/month, shifts tier to custom pricing

Enterprise plan price was displayed as $999/month; it is now hidden and replaced with 'Custom' (tailored packages), moving Enterprise to contact-sales pricing.

View diff

Week 38 · Sep 14, 2026

Price decrease

Weekly

Surfer SEO: AI Search Analytics price cut $158→$82/mo

AI Search Analytics plan price cut from $158/mo to $82/mo (annual savings $324→$156); tracked AI prompts included dropped from 100 to 50 per month (checkout SKU changed from ai-search-analytics-100 to ai-search-analytics-50)

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Week 34 · Aug 17, 2026

Packaging

Weekly

Surfer SEO lets AI Search Analytics stand alone, rebrands 'Compare Plans' as…

Added new section heading and copy positioning AI Search Analytics as a standalone purchase ('Focus on AI Visibility — Get AI Search Analytics on its own, upgrade anytime'); comparison table heading also renamed 'Compare Plans' to 'Compare Full AI SEO Plans'.

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Week 31 · Jul 27, 2026

Packaging

Weekly

Surfer SEO: New AI Tracker standalone plan added ($158/mo)

Added standalone "AI Tracker" plan at $158/month (billed yearly, saving $324) for tracking brand visibility in AI answers (ChatGPT, Perplexity, Google AI), separate from core content plans

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Current plans

Captured Nov 2, 2026

Plan	Price
Discovery	$49 /mobilled annually
Annual billing 17% off
AI Search Analytics	$82 /mobilled annually
Annual billing 14% off
Standard	$99 /mobilled annually
Annual billing 17% off
Pro	$182 /mobilled annually
Annual billing 17% off
Peace of Mind	$299 /mobilled annually
Annual billing 17% off
Enterprise	Contact

Company Facts

CategoryMarketing & Content

Free tierNo

Employees51-100

Tracked sinceJul 5, 2026

Pricing last seenNov 2, 2026

Websitesurferseo.com

How Surfer SEO compares with its peers

Company	Entry price	Pricing model	Changes	Last change
S Semrush	$117.33 /mo, billed annually	Subscription	17	Oct 19, 2026
A Ahrefs	$29 /mo	Subscription	25	Nov 2, 2026
M MarketMuse	Free	Subscription	—	—
G Google	Contact	Usage-based	10	Oct 12, 2026
1 1Q	$5,000 /mo	Subscription + usage	—	—
3 360dialog	$59 /mo	Subscription	10	Sep 14, 2026

Surfer SEO pricing FAQ

How much does Surfer SEO cost?: Surfer SEO pricing starts at $49/mo on Discovery, billed annually. Surfer SEO lists 6 plans on its pricing page.
Does Surfer SEO have a free plan?: No. Surfer SEO does not list a free tier; paid plans start at $49/mo on Discovery, billed annually.
What pricing model does Surfer SEO use?: Surfer SEO uses subscription pricing across 6 plans.
When did Surfer SEO last change its pricing?: Sep 28, 2026: Surfer SEO hides Enterprise's $999/month, shifts tier to custom pricing.
How often has Surfer SEO changed its pricing?: Pulse has recorded 4 pricing changes for Surfer SEO since it started tracking on Jul 5, 2026; the pricing page was last captured on Nov 2, 2026.
Who are Surfer SEO's pricing peers?: Pulse compares Surfer SEO with Semrush, Ahrefs, MarketMuse, Google, 1Q and 360dialog.

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