SparkPost: Pricing page rebuilt around a Bird balance/wallet model
What happened
Between the Sep 21, 2026 and Sep 28, 2026 captures of SparkPost's pricing page, Pulse recorded 2 changes: Pricing page rebuilt around a Bird balance/wallet model. Real per-unit rates now shown for Email ($15/mo), SMS ($0.0035/segment) and phone numbers ($1/mo); new Dedicated IPs add-on launched at $24.95/IP/month; Push and RCS, previously listed as standard pay-as-you-go channels, are now labeled Private beta with limited access, requiring a custom quote instead of self-serve usage pricing. Pulse files it as a packaging change (package change, feature change) with a neutral direction. Pulse's latest capture (Oct 19, 2026) lists Startup at $15, Growth at $80 and Dedicated IP at $24.95.
It lands 27 days after SparkPost's previous change, "SparkPost/Bird: Email plan pricing removed, replaced by usage hub" (Aug 31, 2026). SparkPost has been tracked since 2026-07-04.
In the same window HubSpot, Klaviyo, Twilio, Constant Contact and Brevo also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · PackagingAddedNo Dedicated IPs add-onDedicated IPs add-on
- — · FeatureFeature change
Push and RCS, previously listed as standard pay-as-you-go channels, are now labeled Private beta with limited access, requiring a custom quote instead of self-serve usage pricing.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Packaging | No Dedicated IPs add-on | Dedicated IPs add-on | Added |
| — | Feature | Push and RCS, previously listed as standard pay-as-you-go channels, are now labeled Private beta with limited access, requiring a custom quote instead of self-serve usage pricing. | Feature change | |
Values as written on SparkPost's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of SparkPost's pricing page (bird.com) from Sep 21, 2026 and Sep 28, 2026; the change is marked around the middle of the page, where Dedicated IPs add-on now appears.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
SparkPost, the last 90 days
Full history- Oct 19, 2026packagingSparkPost moves Apple Messages to pay-as-you-go, wallet from $100/mo
- Oct 5, 2026decreaseSparkPost halves US local number rental to $0.50 a month
- Sep 28, 2026packagingSparkPost: Pricing page rebuilt around a Bird balance/wallet model · this change
- Aug 31, 2026packagingSparkPost/Bird: Email plan pricing removed, replaced by usage hub
Across Marketing & Content in the same window
All Marketing & Content changes- HubSpotSep 21HubSpot Service Enterprise drops AI transcript enrichment from Enterprise plan
- KlaviyoSep 9Klaviyo swaps free Composer credits for $5 usage cap, adds AI Helpdesk
- TwilioSep 7Twilio Video ditches per-minute billing for 5,000 free hours, then $1/user-hour
- Constant ContactAug 24Constant Contact demotes 'Teams' to 'Multi-Account'
- BrevoAug 11Brevo: Starter plan price revealed ($8.08/mo)
Questions about this change
Did SparkPost raise prices in September 2026?
No list-price increase was recorded between Sep 21, 2026 and Sep 28, 2026. The change Pulse detected was a packaging change: package change, feature change.
What changed on SparkPost's pricing page between Sep 21, 2026 and Sep 28, 2026?
Packaging: No Dedicated IPs add-on → Dedicated IPs add-on, added; Push and RCS, previously listed as standard pay-as-you-go channels, are now labeled Private beta with limited access, requiring a custom quote instead of self-serve usage pricing. Pulse compared the captures it took on Sep 21, 2026 and Sep 28, 2026; the before/after table above lists each item as written on the page.
How often does SparkPost change its pricing?
Pulse recorded 1 other pricing-page change for SparkPost in the 90 days before this one; the previous change was "SparkPost/Bird: Email plan pricing removed, replaced by usage hub" on Aug 31, 2026; SparkPost has been tracked since 2026-07-04.