SparkPost/Bird: Email plan pricing removed, replaced by usage hub
What happened
Between the Aug 24, 2026 and Aug 31, 2026 captures of SparkPost's pricing page, Pulse recorded one change: Named tier pricing (Startup $15-30/mo, Growth $80-1,039/mo, Enterprise custom) removed from main pricing page; replaced with a multi-channel pay-as-you-go hub (Email, SMS, WhatsApp, Voice, RCS, Push, Numbers, Verify, Lookup, Realtime) showing no plan-level prices. In detail: Named pricing tiers with dollar figures (Startup $15-30/mo, Growth $80-1,039/mo, Enterprise custom) removed from main pricing page; page restructured into a multi-channel pay-as-you-go hub (Email, SMS, WhatsApp, Voice, RCS, Push, Numbers, Verify, Lookup, Realtime) with no plan-level prices shown. Pulse files it as a packaging change (package change) with a neutral direction. Pulse's latest capture (Oct 19, 2026) lists Startup at $15, Growth at $80 and Dedicated IP at $24.95.
This is the first pricing-page change Pulse has recorded for SparkPost. SparkPost has been tracked since 2026-07-04.
In the same window HubSpot, Twilio, Constant Contact, Brevo and Klaviyo also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Startup, Growth, Enterprise · PackagingPackage change
Named pricing tiers with dollar figures (Startup $15-30/mo, Growth $80-1,039/mo, Enterprise custom) removed from main pricing page; page restructured into a multi-channel pay-as-you-go hub (Email, SMS, WhatsApp, Voice, RCS, Push, Numbers, Verify, Lookup, Realtime) with no plan-level prices shown.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Startup, Growth, Enterprise | Packaging | Named pricing tiers with dollar figures (Startup $15-30/mo, Growth $80-1,039/mo, Enterprise custom) removed from main pricing page; page restructured into a multi-channel pay-as-you-go hub (Email, SMS, WhatsApp, Voice, RCS, Push, Numbers, Verify, Lookup, Realtime) with no plan-level prices shown. | Package change | |
Values as written on SparkPost's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of SparkPost's pricing page (bird.com) from Aug 24, 2026 and Aug 31, 2026; the change is marked near the top of the page.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
SparkPost, pricing history
Full history- Oct 19, 2026packagingSparkPost moves Apple Messages to pay-as-you-go, wallet from $100/mo
- Oct 5, 2026decreaseSparkPost halves US local number rental to $0.50 a month
- Sep 28, 2026packagingSparkPost: Pricing page rebuilt around a Bird balance/wallet model
- Aug 31, 2026packagingSparkPost/Bird: Email plan pricing removed, replaced by usage hub · this change
Across Marketing & Content in the same window
All Marketing & Content changes- HubSpotAug 31HubSpot Service Starter: Starter plan renamed to Starter Customer Platform
- TwilioAug 24Twilio ditches per-user Video pricing for pay-as-you-go at $0.004/min
- Constant ContactAug 24Constant Contact demotes 'Teams' to 'Multi-Account'
- BrevoAug 11Brevo: Starter plan price revealed ($8.08/mo)
- KlaviyoJul 20Klaviyo swaps mobile/SMS credit allowance for flat $5 monthly value
Questions about this change
Did SparkPost raise prices in August 2026?
No list-price increase was recorded between Aug 24, 2026 and Aug 31, 2026. The change Pulse detected was a packaging change: package change.
What changed on SparkPost's pricing page between Aug 24, 2026 and Aug 31, 2026?
Named pricing tiers with dollar figures (Startup $15-30/mo, Growth $80-1,039/mo, Enterprise custom) removed from main pricing page; page restructured into a multi-channel pay-as-you-go hub (Email, SMS, WhatsApp, Voice, RCS, Push, Numbers, Verify, Lookup, Realtime) with no plan-level prices shown. Pulse compared the captures it took on Aug 24, 2026 and Aug 31, 2026; the before/after table above lists each item as written on the page.
How often does SparkPost change its pricing?
Pulse recorded 0 other pricing-page changes for SparkPost in the 90 days before this one; SparkPost has been tracked since 2026-07-04.