Smugmug Launches New Entry-Level Direct Plan at $25/mo for Fast and Secure Photo Delivery
What happened
Between the Oct 1, 2024 and Jan 1, 2025 captures of Smugmug's pricing page, Pulse recorded one change: New Direct plan added at $25/mo ($210/year with 30% savings) - positioned as entry-level plan for photographers who need speedy and secure photo delivery. Pulse files it as a packaging change (new plan) with an upward direction. Pulse's latest capture (Jun 13, 2026) lists Direct at $20, Portfolio at $23.5, Pro at $37 and RAW File Storage Add-on at $10.
Smugmug's previous recorded change was "Smugmug Simplifies Pricing by Removing All Plans Except Portfolio and Pro" (Q3 2024). Smugmug has been tracked since 2024-10-01.
In the same window Format, Squarespace and Adobe also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Direct · PlanAddedNo Direct planDirect plan
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Direct | Plan | No Direct plan | Direct plan | Added |
Values as written on Smugmug's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Smugmug's pricing page (smugmug.com) from Oct 1, 2024 and Jan 1, 2025; the change is marked on the page, where Direct plan now appears.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Smugmug, the last 90 days
Full history- Week 10, 2026packagingSmugmug Bundles Free $440 Festival Tickets With Annual Pro Plans
- Jan 13, 2026packagingSmugmug Implements Significant Price Increases Across Plans, with Pro Plan Rising 15.6% to $444/Year
- Q1 2025packagingSmugmug Removes Proof Delay Feature from Pro Plan, Impacting Photographers' Control Over Order Timing
- Q4 2024packagingSmugmug Launches New Entry-Level Direct Plan at $25/mo for Fast and Secure Photo Delivery · this change
- Q3 2024packagingSmugmug Simplifies Pricing by Removing All Plans Except Portfolio and Pro
Across Marketing & Content in the same window
All Marketing & Content changes- FormatJan 13Format Unveils New Unified Discount Structure: '50% or More Off' for Pro and Pro Plus Plans
- SquarespaceJan 12Squarespace Increases Commerce Advanced Plan Price by 6.1% Amidst Multiple Discount Changes
- AdobeJan 10Adobe Creativecloud Introduces Firefly Pro Plan at $29.99/mo with Early Access Pricing, Amidst Multiple Price Increases for Other Plans
Questions about this change
Did Smugmug raise prices in January 2025?
No list-price increase was recorded between Oct 1, 2024 and Jan 1, 2025. The change Pulse detected was a packaging change: new plan.
What changed on Smugmug's pricing page between Oct 1, 2024 and Jan 1, 2025?
Direct plan: No Direct plan → Direct plan, added. Pulse compared the captures it took on Oct 1, 2024 and Jan 1, 2025; the before/after table above lists each item as written on the page.
How often does Smugmug change its pricing?
Pulse recorded 1 other pricing-page change for Smugmug in the 90 days before this one; the previous change was "Smugmug Simplifies Pricing by Removing All Plans Except Portfolio and Pro" in Q3 2024; Smugmug has been tracked since 2024-10-01.