Smugmug Simplifies Pricing by Removing All Plans Except Portfolio and Pro
What happened
Between the Jul 1, 2024 and Oct 1, 2024 captures of Smugmug's pricing page, Pulse recorded 4 changes: Seller plan removed from pricing page display; Enterprise plan removed from pricing page display; Personal plan removed from pricing page display; Pricing page restructured from 6-plan comparison layout (Personal, Portfolio, Seller, Pro, Enterprise, Venture) to simplified 2-plan focus (Portfolio and Pro only). Pulse files it as a packaging change (plan removed, package change) with a downward direction. Pulse's latest capture (Jun 13, 2026) lists Direct at $20, Portfolio at $23.5, Pro at $37 and RAW File Storage Add-on at $10.
Smugmug's previous recorded change was "Smugmug Introduces New Seller and Enterprise Plans, Renames Power Plan to Personal" (Q2 2024). Smugmug has been tracked since 2024-10-01.
In the same window Format, Squarespace and Adobe also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Seller · PlanRemovedSeller planNo Seller plan
- Enterprise · PlanRemovedEnterprise planNo Enterprise plan
- Personal · PlanRemovedPersonal planNo Personal plan
- Portfolio, Pro, Enterprise · PackagingPackage change
Pricing page restructured from 6-plan comparison layout (Personal, Portfolio, Seller, Pro, Enterprise, Venture) to simplified 2-plan focus (Portfolio and Pro only)
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Seller | Plan | Seller plan | No Seller plan | Removed |
| Enterprise | Plan | Enterprise plan | No Enterprise plan | Removed |
| Personal | Plan | Personal plan | No Personal plan | Removed |
| Portfolio, Pro, Enterprise | Packaging | Pricing page restructured from 6-plan comparison layout (Personal, Portfolio, Seller, Pro, Enterprise, Venture) to simplified 2-plan focus (Portfolio and Pro only) | Package change | |
Values as written on Smugmug's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Smugmug's pricing page (smugmug.com) from Jul 1, 2024 and Oct 1, 2024; the change is marked on the page, where the Seller plan no longer appears.
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The two full-page captures with this change marked up are free with an account.
Smugmug, the last 90 days
Full history- Jan 13, 2026packagingSmugmug Implements Significant Price Increases Across Plans, with Pro Plan Rising 15.6% to $444/Year
- Q1 2025packagingSmugmug Removes Proof Delay Feature from Pro Plan, Impacting Photographers' Control Over Order Timing
- Q4 2024packagingSmugmug Launches New Entry-Level Direct Plan at $25/mo for Fast and Secure Photo Delivery
- Q3 2024packagingSmugmug Simplifies Pricing by Removing All Plans Except Portfolio and Pro · this change
- Q2 2024packagingSmugmug Introduces New Seller and Enterprise Plans, Renames Power Plan to Personal
Across Marketing & Content in the same window
All Marketing & Content changes- FormatJan 13Format Unveils New Unified Discount Structure: '50% or More Off' for Pro and Pro Plus Plans
- SquarespaceJan 12Squarespace Increases Commerce Advanced Plan Price by 6.1% Amidst Multiple Discount Changes
- AdobeJan 10Adobe Creativecloud Introduces Firefly Pro Plan at $29.99/mo with Early Access Pricing, Amidst Multiple Price Increases for Other Plans
Questions about this change
Did Smugmug raise prices in October 2024?
No list-price increase was recorded between Jul 1, 2024 and Oct 1, 2024. The change Pulse detected was a packaging change: plan removed, package change.
What changed on Smugmug's pricing page between Jul 1, 2024 and Oct 1, 2024?
Seller plan: Seller plan → No Seller plan, removed; Enterprise plan: Enterprise plan → No Enterprise plan, removed; Personal plan: Personal plan → No Personal plan, removed; Pricing page restructured from 6-plan comparison layout (Personal, Portfolio, Seller, Pro, Enterprise, Venture) to simplified 2-plan focus (Portfolio and Pro only). Pulse compared the captures it took on Jul 1, 2024 and Oct 1, 2024; the before/after table above lists each item as written on the page.
How often does Smugmug change its pricing?
Pulse recorded 1 other pricing-page change for Smugmug in the 90 days before this one; the previous change was "Smugmug Introduces New Seller and Enterprise Plans, Renames Power Plan to Personal" in Q2 2024; Smugmug has been tracked since 2024-10-01.