ProConnect rolls out ~15% discounts, cutting Individual to $93.46 per return
What happened
Between the Oct 19, 2026 and Oct 26, 2026 captures of ProConnect's pricing page, Pulse recorded one change: Per-return prices now show struck-through list prices with ~15% discounted rates (e.g. Individual $109.95 to $93.46; Business $129.95 to $110.46; 50+ volume tiers $64.95 to $55.21). Pulse files it as a pricing change (discount added) with a neutral direction. The current page lists ProConnect Essentials 100 at $5,957, ProConnect Plus at $8,802, ProConnect Advanced at $12,792, Pay-per-return - Individual at $109.95 per individual return and Pay-per-return - Business at $129.95 per business return.
It lands 83 days after ProConnect's previous change, "ProConnect Tax: promo discount cut 30%->25%, new $210 user license fee" (Aug 4, 2026). ProConnect has been tracked since 2026-05-22.
In the same window Salesforce, Pipedrive, Microsoft, Zoho and HubSpot also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Per-return · Discount−15%$109.95$93.46
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Per-return | Discount | $109.95 | $93.46 | −15% |
Values as written on ProConnect's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of ProConnect's pricing page (proconnect.intuit.com) from Oct 19, 2026 and Oct 26, 2026; the change is marked around the middle of the page, where per-return discount reads $109.95 and then $93.46.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
ProConnect, the last 90 days
Full history- Oct 26, 2026packagingProConnect rolls out ~15% discounts, cutting Individual to $93.46 per return · this change
- Aug 4, 2026increaseProConnect Tax: promo discount cut 30%->25%, new $210 user license fee
Across Finance & Accounting in the same window
All Finance & Accounting changes- SalesforceOct 19Salesforce Agentforce renames Max Editions card to Max Edition, keeps $550 price
- PipedriveOct 19Pipedrive nudges Projects add-on starting price from $16 to $16.66
- MicrosoftOct 19Microsoft Speech hides specific LLM models from Voice Live tier headers
- ZohoSep 28Zoho Social adds Snapchat, Arattai as channels jump to 14/16
- HubSpotSep 21HubSpot Service Enterprise drops AI transcript enrichment from Enterprise plan
Questions about this change
Did ProConnect raise prices in October 2026?
No list-price increase was recorded between Oct 19, 2026 and Oct 26, 2026. The change Pulse detected was a pricing change: discount added.
What changed on ProConnect's pricing page between Oct 19, 2026 and Oct 26, 2026?
Per-return discount: $109.95 → $93.46 (−15%). Pulse compared the captures it took on Oct 19, 2026 and Oct 26, 2026; the before/after table above lists each item as written on the page.
How often does ProConnect change its pricing?
Pulse recorded 1 other pricing-page change for ProConnect in the 90 days before this one; the previous change was "ProConnect Tax: promo discount cut 30%->25%, new $210 user license fee" on Aug 4, 2026; ProConnect has been tracked since 2026-05-22.