Pagerduty rebrands AI credits as token-based "AI Actions," adds 4 named agents
What happened
Between the Jun 29, 2026 and Jul 6, 2026 captures of Pagerduty's pricing page, Pulse recorded 2 changes: PagerDuty Advance one-time allowance renamed 'credits' to 'AI Actions' (Professional 1,000 / Business 5,000 / Enterprise 20,000, plus add-on top-ups); AFTER adds a token-based per-Action consumption model; PagerDuty Advance for Incident Management add-on rebranded from "Generative AI" to "Generative and Agentic AI", replacing feature bullets with 4 named agents: SRE Agent, Scribe Agent, Shift Agent, Insights Agent. Pulse files it as a packaging change (metric change, add-on change) with a neutral direction. Pulse's latest capture (Oct 19, 2026) lists Professional at $21, Business at $41, Operations Cloud Essential at $1,000, Status Pages at $89 and PagerDuty Advance for Incident Management at $415.
It lands the same day as Pagerduty's previous change, "Pagerduty Aiops Advance add-on debuts 4 named Agentic AI agents" (Jul 6, 2026). Before that Pulse recorded "PagerDuty: integration catalog expanded 700+ → 750+" (Jul 4, 2026), "Pagerduty Expands Integration Library to Over 750 Connections" (Apr 13, 2026) and "Pagerduty Incident expands integrations catalog from 700 to 750 across all plans" (Apr 13, 2026). Pagerduty has been tracked since 2024-10-01.
In the same window Atlassian, Grafana and Everbridge also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Professional, Business, Enterprise · Pricing modelRewordedcreditsAI Actions
- PagerDuty Advance for Incident Management · Add-onReworded
BeforeGenerative AI
AfterGenerative and Agentic AI
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Professional, Business, Enterprise | Pricing model | credits | AI Actions | Reworded |
| PagerDuty Advance for Incident Management | Add-on | Generative AI | Generative and Agentic AI | Reworded |
Values as written on Pagerduty's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Pagerduty's pricing page (pagerduty.com) from Jun 29, 2026 and Jul 6, 2026; the change is marked near the top of the page, where "credits" becomes "AI Actions".
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The two full-page captures with this change marked up are free with an account.
Pagerduty, the last 90 days
Full history- Oct 19, 2026packagingPagerDuty Incident: AI Actions quota revealed, 1,000-100,000/year by tier
- Oct 5, 2026improvedPagerduty boosts Plus plan to 50 seats, drops AI Actions quotas
- Jul 6, 2026packagingPagerduty rebrands AI credits as token-based "AI Actions," adds 4 named agents · this change
- Jul 6, 2026packagingPagerduty Aiops Advance add-on debuts 4 named Agentic AI agents
- Jul 6, 2026packagingPagerduty Service renames Advance credits to 'AI Actions' across all plans
- Jul 4, 2026improvedPagerDuty: integration catalog expanded 700+ → 750+
- Apr 13, 2026improvedPagerduty Expands Integration Library to Over 750 Connections
- Apr 13, 2026improvedPagerduty Incident expands integrations catalog from 700 to 750 across all plans
Across Business Operations in the same window
All Business Operations changesQuestions about this change
Did Pagerduty raise prices in July 2026?
No list-price increase was recorded between Jun 29, 2026 and Jul 6, 2026. The change Pulse detected was a packaging change: metric change, add-on change.
What changed on Pagerduty's pricing page between Jun 29, 2026 and Jul 6, 2026?
Professional, Business, Enterprise pricing model: credits → AI Actions, reworded; PagerDuty Advance for Incident Management add-on: Generative AI → Generative and Agentic AI, reworded. Pulse compared the captures it took on Jun 29, 2026 and Jul 6, 2026; the before/after table above lists each item as written on the page.
How often does Pagerduty change its pricing?
Pulse recorded 3 other pricing-page changes for Pagerduty in the 90 days before this one; the previous change was "Pagerduty Aiops Advance add-on debuts 4 named Agentic AI agents" on Jul 6, 2026; Pagerduty has been tracked since 2024-10-01.