OneUp: Starter renamed to Basic ($18→$25) + Cross-posting/MCP added + Business account cap
What happened
Between the Apr 1, 2026 and Jun 29, 2026 captures of OneUp's pricing page, Pulse recorded 3 changes: Starter plan renamed to Basic, price $18/mo -> $25/mo, social accounts 10 -> 5, scheduled posts 150 -> 300. Business plan social accounts changed from Unlimited to a capped 80, with extra accounts purchasable at $1/mo each. Cross-posting workflows, MCP access (alongside API access), and Instagram/Facebook DM automation added across paid plans. In detail: Added Cross-posting workflows (auto cross-post between connected accounts, 1/3/5/8 workflows on Basic/Intermediate/Growth/Business), MCP access alongside existing API access, and Instagram/Facebook DM automation (auto-send a DM when a post comment matches a keyword); Business plan social account allowance changed from 'Unlimited Social Accounts' to a capped 80 accounts, with additional accounts purchasable for $1/month per account; Entry plan 'Starter' renamed to 'Basic' and price increased from $18/month to $25/month; included social accounts reduced 10 to 5 while scheduled-post limit raised 150 to 300. Pulse files it as a pricing change (feature added, limit decrease, price increase) with an upward direction. Pulse's latest capture (Oct 26, 2026) lists Basic at $15, Intermediate at $48, Growth at $84 and Business at $240.
It lands 25 days after OneUp's previous change, "OneUp: Basic (formerly Starter) plan social accounts reduced from 10 to 5; scheduled posts increased from 150 to 300" (Jun 9, 2026). Before that Pulse recorded "OneUp caps Business plan social accounts at 80, adds $1/mo overage" (Jun 2, 2026), "OneUp drops credit card requirement for free trial signups" (May 25, 2026) and "OneUp cuts Enterprise API perks, caps DM automation by plan" (May 18, 2026). OneUp has been tracked since 2026-03-20.
In the same window Sproutsocial, Later, Hootsuite, Buffer and Coschedule also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Basic, Intermediate, Growth · FeatureAdded
BeforeNo Cross-posting workflows
AfterCross-posting workflows
- Business · LimitChanged
Before'Unlimited Social Accounts'
Aftera capped 80 accounts
- Basic · Price+39%$18/month$25/month
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Basic, Intermediate, Growth | Feature | No Cross-posting workflows | Cross-posting workflows | Added |
| Business | Limit | 'Unlimited Social Accounts' | a capped 80 accounts | Changed |
| Basic | Price | $18/month | $25/month | +39% |
Values as written on OneUp's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of OneUp's pricing page (www.oneupapp.io) from Apr 1, 2026 and Jun 29, 2026; the change is marked near the top of the page, where basic price reads $18/month and then $25/month.
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OneUp, the last 90 days
Full history- Oct 26, 2026increaseOneUp doubles Enterprise plan starting price to $2,000 per month
- Jun 29, 2026improvedOneUp rolls out tiered social listening refresh speeds
- Jul 4, 2026improvedOneUp: Starter renamed to Basic ($18→$25) + Cross-posting/MCP added + Business account cap · this change
- Jun 9, 2026packagingOneUp: Basic (formerly Starter) plan social accounts reduced from 10 to 5; scheduled posts increased from 150 to 300
- Jun 2, 2026packagingOneUp caps Business plan social accounts at 80, adds $1/mo overage
- May 25, 2026packagingOneUp drops credit card requirement for free trial signups
- May 18, 2026packagingOneUp cuts Enterprise API perks, caps DM automation by plan
- May 11, 2026improvedOneUp clarifies X mention tracking by plan tier
- Apr 27, 2026improvedOneUp Launches Cross-Posting Workflows Across All Paid Plans
Across Marketing & Content in the same window
All Marketing & Content changes- SproutsocialJul 4Sproutsocial demotes reporting and send-time tools to Essentials, adds inbox ...
- LaterJul 3Later: TikTok/Multi-profile Best Times to Post added to Starter and Growth plans
- HootsuiteJul 3Hootsuite: New Professional plan added, trial terms overhauled
- BufferJul 2Buffer: API access added to all plans
- CoscheduleJun 15Coschedule adds social tagging, inbox replies, and swaps Mia AI
Questions about this change
Did OneUp raise prices in June 2026?
Yes. Pulse captured OneUp's pricing page on Apr 1, 2026 and again on Jun 29, 2026 and recorded 1 price increase: Basic: $18/month → $25/month (+39%).
What changed on OneUp's pricing page between Apr 1, 2026 and Jun 29, 2026?
Basic, Intermediate, Growth feature: No Cross-posting workflows → Cross-posting workflows, added; Business limit: 'Unlimited Social Accounts' → a capped 80 accounts, changed; Basic price: $18/month → $25/month (+39%). Pulse compared the captures it took on Apr 1, 2026 and Jun 29, 2026; the before/after table above lists each item as written on the page.
How often does OneUp change its pricing?
Pulse recorded 9 other pricing-page changes for OneUp in the 90 days before this one; the previous change was "OneUp: Basic (formerly Starter) plan social accounts reduced from 10 to 5; scheduled posts increased from 150 to 300" on Jun 9, 2026; OneUp has been tracked since 2026-03-20.