OneUp cuts Enterprise API perks, caps DM automation by plan
What happened
Between the May 11, 2026 and May 18, 2026 captures of OneUp's pricing page, Pulse recorded 2 changes: DM automation, auto-reply, and auto-label comments now have per-plan limits. DM automation: Starter=1, Intermediate=5, Growth=8, Business=12. Auto-reply/Auto-label: Starter removed, Intermediate=5, Growth=8, Business=12; Enterprise plan description removed 'premium Analytics API access' from listed benefits. Now reads: Business Plan + SOC 2 + ISO 27001 only. Pulse files it as a packaging change (limit decrease, feature removed) with a downward direction. Pulse's latest capture (Oct 26, 2026) lists Basic at $15, Intermediate at $48, Growth at $84 and Business at $240.
It lands 7 days after OneUp's previous change, "OneUp clarifies X mention tracking by plan tier" (May 11, 2026). Before that Pulse recorded "OneUp Launches Cross-Posting Workflows Across All Paid Plans" (Apr 27, 2026), "OneUp opens MCP access across all plans alongside expanded API" (Apr 21, 2026) and "OneUp restricts Starter plan reports and adds data storage limits" (Apr 13, 2026). OneUp has been tracked since 2026-03-20.
In the same window Hootsuite, Buffer and Sproutsocial also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
“Oneupapp” is the name OneUp’s pricing page uses; Pulse files the change under OneUp, the company it tracks.
- Intermediate, Growth, Business · LimitRemovedStarterNo Starter
- Enterprise, Business · FeatureRemoved
Before'premium Analytics API access'
AfterNo 'premium Analytics API access'
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Intermediate, Growth, Business | Limit | Starter | No Starter | Removed |
| Enterprise, Business | Feature | 'premium Analytics API access' | No 'premium Analytics API access' | Removed |
Values as written on OneUp's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of OneUp's pricing page (www.oneupapp.io) from May 11, 2026 and May 18, 2026; the change is marked around the middle of the page, where the Starter no longer appears.
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The two full-page captures with this change marked up are free with an account.
OneUp, the last 90 days
Full history- Jun 9, 2026packagingOneUp: Basic (formerly Starter) plan social accounts reduced from 10 to 5; scheduled posts increased from 150 to 300
- Jun 2, 2026packagingOneUp caps Business plan social accounts at 80, adds $1/mo overage
- May 25, 2026packagingOneUp drops credit card requirement for free trial signups
- May 18, 2026packagingOneUp cuts Enterprise API perks, caps DM automation by plan · this change
- May 11, 2026improvedOneUp clarifies X mention tracking by plan tier
- Apr 27, 2026improvedOneUp Launches Cross-Posting Workflows Across All Paid Plans
- Apr 21, 2026improvedOneUp opens MCP access across all plans alongside expanded API
- Apr 13, 2026packagingOneUp restricts Starter plan reports and adds data storage limits
- Mar 24, 2026improvedOneUp opens API access to Starter plan users
Across Marketing & Content in the same window
All Marketing & Content changesQuestions about this change
Did OneUp raise prices in May 2026?
No list-price increase was recorded between May 11, 2026 and May 18, 2026. The change Pulse detected was a packaging change: limit decrease, feature removed.
What changed on OneUp's pricing page between May 11, 2026 and May 18, 2026?
Intermediate, Growth, Business limit: Starter → No Starter, removed; Enterprise, Business feature: 'premium Analytics API access' → No 'premium Analytics API access', removed. Pulse compared the captures it took on May 11, 2026 and May 18, 2026; the before/after table above lists each item as written on the page.
How often does OneUp change its pricing?
Pulse recorded 5 other pricing-page changes for OneUp in the 90 days before this one; the previous change was "OneUp clarifies X mention tracking by plan tier" on May 11, 2026; OneUp has been tracked since 2026-03-20.