nativeMsg drops subscriber caps, replaces tiers with free Build plan
What happened
Between the Oct 19, 2026 and Oct 26, 2026 captures of nativeMsg's pricing page, Pulse recorded 4 changes: Subscriber-tier plans (Starter $199, Growth $799, Pro $2,999) replaced by Build free, Launch $349/mo, Scale $1,500 commit, Enterprise; usage billed per send/session; extra agent $50 to $99/mo; Subscriber, message and conversation caps per plan replaced by 'No subscriber caps'; usage billed per send and session instead; MCP server (build with any AI tool) listed as included feature on all plans, al. In detail: MCP server (build with any AI tool) listed as included feature on all plans, alongside Full API and ExperienceAI campaign builder; Annual billing option (2 months free) removed; Monthly/Annual toggle gone, FAQ now says no blanket annual discount — Scale commits take 10-20% off usage instead. Pulse files it as a pricing change (feature added, discount removed, package change, limit increase) with an upward direction. The current page lists Launch at $349, Scale at $1,500 and Additional Branded Agent at $99.
It lands 28 days after nativeMsg's previous change, "nativeMsg launches free RCS plan: unlimited test messages, no card needed" (Sep 28, 2026). Before that Pulse recorded "nativeMsg: nativeMsg overhauled its pricing model from message-volume tiers to subscriber-count tiers" (Aug 31, 2026). nativeMsg has been tracked since 2026-03-01.
In the same window Bird, Telnyx, Google Cloud, Twilio and Plivo also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Build · FeatureFeature added
MCP server (build with any AI tool) listed as included feature on all plans, alongside Full API and ExperienceAI campaign builder
- Scale · DiscountRemovedMonthly/Annual toggleNo Monthly/Annual toggle
- Build, Launch, Scale · Packaging+98%$50$99/mo
- — · LimitLimit increase
Subscriber, message and conversation caps per plan replaced by 'No subscriber caps'; usage billed per send and session instead
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Build | Feature | MCP server (build with any AI tool) listed as included feature on all plans, alongside Full API and ExperienceAI campaign builder | Feature added | |
| Scale | Discount | Monthly/Annual toggle | No Monthly/Annual toggle | Removed |
| Build, Launch, Scale | Packaging | $50 | $99/mo | +98% |
| — | Limit | Subscriber, message and conversation caps per plan replaced by 'No subscriber caps'; usage billed per send and session instead | Limit increase | |
Values as written on nativeMsg's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of nativeMsg's pricing page (nativemsg.com) from Oct 19, 2026 and Oct 26, 2026; the change is marked near the top of the page, where the Monthly/Annual toggle no longer appears.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
nativeMsg, the last 90 days
Full history- Oct 26, 2026improvednativeMsg drops subscriber caps, replaces tiers with free Build plan · this change
- Sep 28, 2026packagingnativeMsg launches free RCS plan: unlimited test messages, no card needed
- Aug 31, 2026packagingnativeMsg: nativeMsg overhauled its pricing model from message-volume tiers to subscriber-count tiers
Across Marketing & Content in the same window
All Marketing & Content changes- BirdOct 19Bird: shifts to wallet-based billing, reveals Apple Messages pricing
- TelnyxOct 12Telnyx Conversationalai quadruples Growth plan minimum to $2,000/month
- Google CloudSep 21Looker: Conversational Analytics grace period extended indefinitely
- TwilioSep 7Twilio Video ditches per-minute billing for 5,000 free hours, then $1/user-hour
- PlivoAug 24Plivo cuts Voice AI Agent rate to $0.03/min, telephony now billed separately
Questions about this change
Did nativeMsg raise prices in October 2026?
No list-price increase was recorded between Oct 19, 2026 and Oct 26, 2026. The change Pulse detected was a pricing change: feature added, discount removed, package change, limit increase.
What changed on nativeMsg's pricing page between Oct 19, 2026 and Oct 26, 2026?
MCP server (build with any AI tool) listed as included feature on all plans, alongside Full API and ExperienceAI campaign builder; Scale discount: Monthly/Annual toggle → No Monthly/Annual toggle, removed; Build, Launch, Scale packaging: $50 → $99/mo (+98%); Subscriber, message and conversation caps per plan replaced by 'No subscriber caps'; usage billed per send and session instead. Pulse compared the captures it took on Oct 19, 2026 and Oct 26, 2026; the before/after table above lists each item as written on the page.
How often does nativeMsg change its pricing?
Pulse recorded 2 other pricing-page changes for nativeMsg in the 90 days before this one; the previous change was "nativeMsg launches free RCS plan: unlimited test messages, no card needed" on Sep 28, 2026; nativeMsg has been tracked since 2026-03-01.