nativeMsg: nativeMsg overhauled its pricing model from message-volume tiers to subscriber-count tiers
What happened
Between the Aug 24, 2026 and Aug 31, 2026 captures of nativeMsg's pricing page, Pulse recorded one change: nativeMsg overhauled its pricing model from message-volume tiers to subscriber-count tiers. Starter dropped from $1,500/mo (25,000 messages included) to $199/mo (1,000 subscribers, 3,500 messages, 500 conversations, 3 seats). Growth/Scale/Enterprise tiers were similarly re-priced and re-metered, and the 'Scale' tier was renamed 'Pro'. Pulse files it as a packaging change (package change) with a neutral direction. Pulse's latest capture (Oct 26, 2026) lists Launch at $349, Scale at $1,500 and Additional Branded Agent at $99.
It lands 49 days after nativeMsg's previous change, "nativeMsg: public self-serve pricing revealed ($1,500-$25K+/mo)" (Jul 13, 2026). nativeMsg has been tracked since 2026-03-01.
In the same window Twilio, Plivo, Telnyx, Bird and Google Cloud also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Scale, Enterprise · PackagingChangedmessage-volume tierssubscriber-count tiers
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Scale, Enterprise | Packaging | message-volume tiers | subscriber-count tiers | Changed |
Values as written on nativeMsg's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of nativeMsg's pricing page (nativemsg.com) from Aug 24, 2026 and Aug 31, 2026; the change is marked near the top of the page, where "message-volume tiers" becomes "subscriber-count tiers".
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nativeMsg, the last 90 days
Full history- Oct 26, 2026improvednativeMsg drops subscriber caps, replaces tiers with free Build plan
- Sep 28, 2026packagingnativeMsg launches free RCS plan: unlimited test messages, no card needed
- Aug 31, 2026packagingnativeMsg: nativeMsg overhauled its pricing model from message-volume tiers to subscriber-count tiers · this change
- Jul 13, 2026packagingnativeMsg: public self-serve pricing revealed ($1,500-$25K+/mo)
Across Marketing & Content in the same window
All Marketing & Content changes- TwilioAug 24Twilio ditches per-user Video pricing for pay-as-you-go at $0.004/min
- PlivoAug 24Plivo cuts Voice AI Agent rate to $0.03/min, telephony now billed separately
- TelnyxAug 11Telnyx Conversationalai: Call recording, phone number & SMS rates increased
- BirdJul 3Bird: pricing restructured — Free/$15/$80/Custom volume tiers
- Google CloudJun 15Google Cloud Datastudio pools AI tokens per platform, adds Thinking mode
Questions about this change
Did nativeMsg raise prices in August 2026?
No list-price increase was recorded between Aug 24, 2026 and Aug 31, 2026. The change Pulse detected was a packaging change: package change.
What changed on nativeMsg's pricing page between Aug 24, 2026 and Aug 31, 2026?
Scale, Enterprise packaging: message-volume tiers → subscriber-count tiers, changed. Pulse compared the captures it took on Aug 24, 2026 and Aug 31, 2026; the before/after table above lists each item as written on the page.
How often does nativeMsg change its pricing?
Pulse recorded 1 other pricing-page change for nativeMsg in the 90 days before this one; the previous change was "nativeMsg: public self-serve pricing revealed ($1,500-$25K+/mo)" on Jul 13, 2026; nativeMsg has been tracked since 2026-03-01.