nativeMsg launches free RCS plan: unlimited test messages, no card needed
What happened
Between the Sep 21, 2026 and Sep 28, 2026 captures of nativeMsg's pricing page, Pulse recorded one change: nativeMsg added a new $0 'Free forever' plan: 1 branded RCS agent in test mode, unlimited messages to 5 registered test devices, full builder/campaigns/AI/API access, no card or setup fee. Pulse files it as a packaging change (freemium change) with a neutral direction. Pulse's latest capture (Oct 26, 2026) lists Launch at $349, Scale at $1,500 and Additional Branded Agent at $99.
It lands 28 days after nativeMsg's previous change, "nativeMsg: nativeMsg overhauled its pricing model from message-volume tiers to subscriber-count tiers" (Aug 31, 2026). Before that Pulse recorded "nativeMsg: public self-serve pricing revealed ($1,500-$25K+/mo)" (Jul 13, 2026). nativeMsg has been tracked since 2026-03-01.
In the same window Telnyx, Google Cloud, Twilio, Plivo and Bird also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · Free tierAddedNo 'Free forever' plan$0 'Free forever' plan
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Free tier | No 'Free forever' plan | $0 'Free forever' plan | Added |
Values as written on nativeMsg's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of nativeMsg's pricing page (nativemsg.com) from Sep 21, 2026 and Sep 28, 2026; the change is marked near the top of the page, where $0 'Free forever' plan now appears.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
nativeMsg, the last 90 days
Full history- Oct 26, 2026improvednativeMsg drops subscriber caps, replaces tiers with free Build plan
- Sep 28, 2026packagingnativeMsg launches free RCS plan: unlimited test messages, no card needed · this change
- Aug 31, 2026packagingnativeMsg: nativeMsg overhauled its pricing model from message-volume tiers to subscriber-count tiers
- Jul 13, 2026packagingnativeMsg: public self-serve pricing revealed ($1,500-$25K+/mo)
Across Marketing & Content in the same window
All Marketing & Content changes- TelnyxSep 21Telnyx: Deepgram & AssemblyAI STT rates cut to $0.005/min
- Google CloudSep 21Looker: Conversational Analytics grace period extended indefinitely
- TwilioSep 7Twilio Video ditches per-minute billing for 5,000 free hours, then $1/user-hour
- PlivoAug 24Plivo cuts Voice AI Agent rate to $0.03/min, telephony now billed separately
- BirdJul 3Bird: pricing restructured — Free/$15/$80/Custom volume tiers
Questions about this change
Did nativeMsg raise prices in September 2026?
No list-price increase was recorded between Sep 21, 2026 and Sep 28, 2026. The change Pulse detected was a packaging change: freemium change.
What changed on nativeMsg's pricing page between Sep 21, 2026 and Sep 28, 2026?
Free tier: No 'Free forever' plan → $0 'Free forever' plan, added. Pulse compared the captures it took on Sep 21, 2026 and Sep 28, 2026; the before/after table above lists each item as written on the page.
How often does nativeMsg change its pricing?
Pulse recorded 2 other pricing-page changes for nativeMsg in the 90 days before this one; the previous change was "nativeMsg: nativeMsg overhauled its pricing model from message-volume tiers to subscriber-count tiers" on Aug 31, 2026; nativeMsg has been tracked since 2026-03-01.