Mouseflow Unveils Unlimited Projects for Enterprise Plan, Enhancing Capacity and Flexibility for Users
What happened
Between the Jan 1, 2025 and Apr 1, 2025 captures of Mouseflow's pricing page, Pulse recorded 4 changes: Enterprise plan website projects increased from '10+' to 'Unlimited'; Friction Dashboard introduced as add-on option for Starter, Growth, Business, and Pro plans; Free plan introduced with 500 sessions/month, 1 website project, 1 month data retention, and essential behavior analytics; Pricing page reorganized from flat 4-plan structure to 2-tier categorization: 'Essential' (Free, Starter, Growth) and 'Advanced' (Business, Pro), while maintaining all existing plan names and prices. Pulse files it as a packaging change (limit increase, new add-on, new plan, package change) with an upward direction. Pulse's latest capture (Jul 8, 2026) lists Essential at $25, Advanced at $109 and Premium at $319.
Mouseflow's previous recorded change was "Mouseflow Removes Free Plan, Impacting Access to 500 Recordings/Month for Users" (Q2 2024). Mouseflow has been tracked since 2023-11-14.
In the same window Microsoft, Logrocket, Fullstory and Hotjar also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Enterprise · LimitReworded10+Unlimited
- Pro · Add-onAddedNo Friction DashboardFriction Dashboard
- Essential · PlanAddedNo Free planFree plan
- Essential, Advanced · PackagingChangedflat 4-plan structure2-tier categorization
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Enterprise | Limit | 10+ | Unlimited | Reworded |
| Pro | Add-on | No Friction Dashboard | Friction Dashboard | Added |
| Essential | Plan | No Free plan | Free plan | Added |
| Essential, Advanced | Packaging | flat 4-plan structure | 2-tier categorization | Changed |
Values as written on Mouseflow's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Mouseflow's pricing page (mouseflow.com) from Jan 1, 2025 and Apr 1, 2025; the change is marked on the page, where "10+" becomes "Unlimited".
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Mouseflow, pricing history
Full history- Q3 2025packagingMouseflow Discontinues Business and Pro Plans, Restructures Pricing Model to Five Standalone Plans with Enhanced Discounts
- Q2 2025packagingMouseflow Introduces 14-Day Money-Back Guarantee for Annual Plans to Enhance Customer Confidence
- Q1 2025packagingMouseflow Unveils Unlimited Projects for Enterprise Plan, Enhancing Capacity and Flexibility for Users · this change
- Q2 2024packagingMouseflow Removes Free Plan, Impacting Access to 500 Recordings/Month for Users
Across Data & Analytics in the same window
All Data & Analytics changes- MicrosoftJan 20Microsoft Copilot Transforms Copilot Pro into Family-Oriented 365 Premium Subscription with Enhanced AI Features and Increased Cloud Storage
- LogrocketJan 13Logrocket Transitions Enterprise and Professional Plans to Unlimited Free Trials, Enhancing Accessibility for Users
- FullstoryJan 10Fullstory Introduces Data Direct Plan for Enhanced Data Science and Analytics Capabilities
- HotjarJan 10Hotjar Introduces User Tests Feature for Unmoderated Testing Across All Paid Plans
Questions about this change
Did Mouseflow raise prices in April 2025?
No list-price increase was recorded between Jan 1, 2025 and Apr 1, 2025. The change Pulse detected was a packaging change: limit increase, new add-on, new plan, package change.
What changed on Mouseflow's pricing page between Jan 1, 2025 and Apr 1, 2025?
Enterprise limit: 10+ → Unlimited, reworded; Pro add-on: No Friction Dashboard → Friction Dashboard, added; Essential plan: No Free plan → Free plan, added; Essential, Advanced packaging: flat 4-plan structure → 2-tier categorization, changed. Pulse compared the captures it took on Jan 1, 2025 and Apr 1, 2025; the before/after table above lists each item as written on the page.
How often does Mouseflow change its pricing?
Pulse recorded 0 other pricing-page changes for Mouseflow in the 90 days before this one; the previous change was "Mouseflow Removes Free Plan, Impacting Access to 500 Recordings/Month for Users" in Q2 2024; Mouseflow has been tracked since 2023-11-14.