Mailbutler: Starter card no longer shows the free-forever $0* option next to the paid price; Starter now displays only $4…
What happened
Between the Oct 19, 2026 and Oct 26, 2026 captures of Mailbutler's pricing page, Pulse recorded 2 changes: Starter card no longer shows the free-forever $0* option next to the paid price; Starter now displays only $4 per user per month (yearly, $5 monthly). Free-forever watermark tooltip removed from the card; Feature group 'Inbox Collaboration' renamed to 'Inbox Organization & Collaboration' in the plan comparison; prices and plans unchanged. Pulse files it as a packaging change (freemium change, positioning) with a neutral direction. The current page lists Starter at $4, Professional at $7, Smart at $11 and Business at $24.
It lands 7 days after Mailbutler's previous change, "Mailbutler adds AI Smart Replies and launches Smart Automations" (Oct 19, 2026). Mailbutler has been tracked since 2026-09-09.
In the same window Salesforce, Pipedrive, HubSpot, Streak and Superhuman also changed their Collaboration & Productivity pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter · Free tierRemoved
BeforeFree-forever watermark tooltip
AfterNo Free-forever watermark tooltip
- — · PositioningRenamed
BeforeFeature group 'Inbox Collaboration'
After'Inbox Organization & Collaboration'
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter | Free tier | Free-forever watermark tooltip | No Free-forever watermark tooltip | Removed |
| — | Positioning | Feature group 'Inbox Collaboration' | 'Inbox Organization & Collaboration' | Renamed |
Values as written on Mailbutler's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Mailbutler's pricing page (www.mailbutler.io) from Oct 19, 2026 and Oct 26, 2026; the change is marked near the top of the page, where the Free-forever watermark tooltip no longer appears.
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The two full-page captures with this change marked up are free with an account.
Mailbutler, the last 90 days
Full history- Oct 26, 2026packagingMailbutler: Starter card no longer shows the free-forever $0* option next to the paid price; Starter now displays only $4… · this change
- Oct 19, 2026improvedMailbutler adds AI Smart Replies and launches Smart Automations
Across Collaboration & Productivity in the same window
All Collaboration & Productivity changes- SalesforceOct 26Salesforce Platform bundles Premier Success Plan free with Core, Advanced, Max
- PipedriveOct 26Pipedrive trims Projects add-on starting price to $16 a month
- HubSpotOct 23HubSpot slashes free email sends from 2,000 to 300 monthly, overhauls Starter...
- StreakSep 21Streak sharpens Pro/Pro+/Enterprise messaging, confirms per-user billing model
- SuperhumanAug 5Superhuman: Business plan discount changed from 18% flat to 15% (5+ seats)
Questions about this change
Did Mailbutler raise prices in October 2026?
No list-price increase was recorded between Oct 19, 2026 and Oct 26, 2026. The change Pulse detected was a packaging change: freemium change, positioning.
What changed on Mailbutler's pricing page between Oct 19, 2026 and Oct 26, 2026?
Starter free tier: Free-forever watermark tooltip → No Free-forever watermark tooltip, removed; positioning: Feature group 'Inbox Collaboration' → 'Inbox Organization & Collaboration', renamed. Pulse compared the captures it took on Oct 19, 2026 and Oct 26, 2026; the before/after table above lists each item as written on the page.
How often does Mailbutler change its pricing?
Pulse recorded 1 other pricing-page change for Mailbutler in the 90 days before this one; the previous change was "Mailbutler adds AI Smart Replies and launches Smart Automations" on Oct 19, 2026; Mailbutler has been tracked since 2026-09-09.