Madgicx Removes Key Autonomous Budget Optimizer Feature, Impacting Automation Products
What happened
Between the Apr 1, 2024 and Jul 1, 2024 captures of Madgicx's pricing page, Pulse recorded 3 changes: Autonomous Budget Optimizer feature removed from Automation products section; The Agency by Madgicx professional services removed from Additional Services section; Sparkle - Unlimited Designs service removed from Additional Services section. Pulse files it as a packaging change (feature removed, add-on removed) with a downward direction. Pulse's latest capture (Jun 19, 2026) lists Madgicx Pro Complete (< $1K ad spend) at $32, Madgicx Pro Complete ($1K-$2.5K ad spend) at $69, Madgicx Pro Complete ($2.5K-$5K ad spend) at $83, Madgicx Pro Complete ($5K-$10K ad spend) at $90 and Madgicx Pro Complete ($10K-$20K ad spend) at $160.
This is the first pricing-page change Pulse has recorded for Madgicx. Madgicx has been tracked since 2024-10-01.
In the same window Sproutsocial and Hootsuite also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · FeatureRemoved
BeforeAutonomous Budget Optimizer feature
AfterNot listed
- — · Add-onRemoved
BeforeAgency by Madgicx professional services
AfterNot listed
- — · Add-onRemoved
BeforeSparkle - Unlimited Designs service
AfterNot listed
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | Autonomous Budget Optimizer feature | Not listed | Removed |
| — | Add-on | Agency by Madgicx professional services | Not listed | Removed |
| — | Add-on | Sparkle - Unlimited Designs service | Not listed | Removed |
Values as written on Madgicx's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Madgicx's pricing page (madgicx.com) from Apr 1, 2024 and Jul 1, 2024; the change is marked on the page, where the Autonomous Budget Optimizer feature no longer appears.
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The two full-page captures with this change marked up are free with an account.
Madgicx, pricing history
Full history- Q3 2025packagingMadgicx Main Plan Price Soars 87% to $58/mo Amid Major Add-on Changes and Minimum Ad Spend Increase
- Q4 2024packagingMadgicx Introduces New Ad Library + AI Ad Generator Add-on at $29/mo While Removing Cloud Tracking Add-on
- Q3 2024packagingMadgicx Cuts Cloud Tracking Add-on Price by 50.5% to $49/mo, Restructures Pricing for All-in-One with AI Plan
- Q2 2024packagingMadgicx Removes Key Autonomous Budget Optimizer Feature, Impacting Automation Products · this change
Across Marketing & Content in the same window
All Marketing & Content changes- SproutsocialJan 12Sproutsocial Enhances Advanced Plan with API Access, Removes API from Premium Analytics Add-on
- HootsuiteJan 11Hootsuite Removes Ad Spend Limits on Professional and Team Plans, Unlocking Unlimited Post Boosting
- SproutsocialJan 12Sproutsocial Restricts Premium Analytics, Employee Advocacy, and Professional Services Add-ons to Standard Plan and Up
- SproutsocialJan 12Sproutsocial Renames Key AI Features to Enhance User Experience in Professional and Advanced Plans
- HootsuiteJan 11Hootsuite Increases Annual Billing Discount to 38%, Offering Users Significant Savings
Questions about this change
Did Madgicx raise prices in July 2024?
No list-price increase was recorded between Apr 1, 2024 and Jul 1, 2024. The change Pulse detected was a packaging change: feature removed, add-on removed.
What changed on Madgicx's pricing page between Apr 1, 2024 and Jul 1, 2024?
Feature: Autonomous Budget Optimizer feature → Not listed, removed; add-on: Agency by Madgicx professional services → Not listed, removed; add-on: Sparkle - Unlimited Designs service → Not listed, removed. Pulse compared the captures it took on Apr 1, 2024 and Jul 1, 2024; the before/after table above lists each item as written on the page.
How often does Madgicx change its pricing?
Pulse recorded 0 other pricing-page changes for Madgicx in the 90 days before this one; Madgicx has been tracked since 2024-10-01.