Trustpilot Business tightens Starter plan eligibility to new small businesses...
What happened
Between the Aug 10, 2026 and Aug 17, 2026 captures of Trustpilot's pricing page, Pulse recorded one change: Starter plan's small-business eligibility footnote narrowed: entry price was open to any small business (<=$5M revenue), now restricted to new small business customers only (<=$5M revenue). Pulse files it as a pricing change (discount change) with a neutral direction. Pulse's latest capture (Sep 28, 2026) lists Starter at $99, Plus at $319 and Premium at $799.
This is the first pricing-page change Pulse has recorded for Trustpilot. Trustpilot has been tracked since 2026-05-22.
In the same window Google and G2 also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter · DiscountDiscount change
Starter plan's small-business eligibility footnote narrowed: entry price was open to any small business (<=$5M revenue), now restricted to new small business customers only (<=$5M revenue)
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter | Discount | Starter plan's small-business eligibility footnote narrowed: entry price was open to any small business (<=$5M revenue), now restricted to new small business customers only (<=$5M revenue) | Discount change | |
Values as written on Trustpilot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Trustpilot's pricing page (business.trustpilot.com) from Aug 10, 2026 and Aug 17, 2026; the change is marked near the top of the page.
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The two full-page captures with this change marked up are free with an account.
Trustpilot, pricing history
Full history- Sep 28, 2026improvedTrustpilot Business adds QR Code Review Collector and multi-domain tools
- Aug 17, 2026packagingTrustpilot Business tightens Starter plan eligibility to new small businesses... · this change
Across Marketing & Content in the same window
All Marketing & Content changes- GoogleJul 6Google Vertexai delays Agent Gateway billing to July 13, extends free window
- G2Jul 3G2: Starter plan drops its Year 2 price-increase disclosure
- GoogleJul 3Google Workspace: new Workspace Studio feature; AI Ultra Access dropped
- GoogleJul 3Google Cloud: AI Commerce Search pricing revealed ($2.50-$6.00/1000 queries)
- GoogleJun 24Google Workspace drops 50%-off promo from Starter, Standard, Plus
Questions about this change
Did Trustpilot raise prices in August 2026?
No list-price increase was recorded between Aug 10, 2026 and Aug 17, 2026. The change Pulse detected was a pricing change: discount change.
What changed on Trustpilot's pricing page between Aug 10, 2026 and Aug 17, 2026?
Starter plan's small-business eligibility footnote narrowed: entry price was open to any small business (<=$5M revenue), now restricted to new small business customers only (<=$5M revenue). Pulse compared the captures it took on Aug 10, 2026 and Aug 17, 2026; the before/after table above lists each item as written on the page.
How often does Trustpilot change its pricing?
Pulse recorded 0 other pricing-page changes for Trustpilot in the 90 days before this one; Trustpilot has been tracked since 2026-05-22.