Trustpilot tightens Starter plan eligibility to new small businesses only
What happened
Between the Aug 10, 2026 and Aug 17, 2026 captures of Trustpilot's pricing page, Pulse recorded one change: Starter plan eligibility footnote narrowed from any small business under $5M revenue to only new small business customers under $5M revenue. Pulse files it as a product change (feature change) with a neutral direction. Pulse's latest capture (Sep 28, 2026) lists Starter at $99, Plus at $319 and Premium at $799.
It lands the same day as Trustpilot's previous change, "Trustpilot Business tightens Starter plan eligibility to new small businesses" (Aug 17, 2026). Before that Pulse recorded "Trustpilot: integrations claims simplified, CSM added to top cards" (Aug 11, 2026), "Trustpilot reshuffles integrations and tightens Starter eligibility" (Jun 30, 2026) and "Trustpilot drops quarterly billing option, reshuffles integration counts" (Jun 19, 2026). Trustpilot has been tracked since 2026-05-22.
In the same window Google and G2 also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter · FeatureChanged
Beforeany small business under $5M revenue
Afteronly new small business customers
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter | Feature | any small business under $5M revenue | only new small business customers | Changed |
Values as written on Trustpilot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Trustpilot's pricing page (business.trustpilot.com) from Aug 10, 2026 and Aug 17, 2026; the change is marked near the top of the page, where "any small business under $5M revenue" becomes "only new small business customers".
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The two full-page captures with this change marked up are free with an account.
Trustpilot, the last 90 days
Full history- Sep 28, 2026improvedTrustpilot: Enterprise widgets 22→23 + QR/multi-domain features added
- Sep 28, 2026improvedTrustpilot Business adds QR Code Review Collector and multi-domain tools
- Aug 17, 2026improvedTrustpilot tightens Starter plan eligibility to new small businesses only · this change
- Aug 17, 2026packagingTrustpilot Business tightens Starter plan eligibility to new small businesses...
- Aug 11, 2026improvedTrustpilot: integrations claims simplified, CSM added to top cards
- Jun 30, 2026improvedTrustpilot reshuffles integrations and tightens Starter eligibility
- Jun 19, 2026improvedTrustpilot drops quarterly billing option, reshuffles integration counts
Across Marketing & Content in the same window
All Marketing & Content changes- GoogleJul 6Google Vertexai delays Agent Gateway billing to July 13, extends free window
- G2Jul 3G2: Starter plan drops its Year 2 price-increase disclosure
- GoogleJul 3Google Workspace: new Workspace Studio feature; AI Ultra Access dropped
- GoogleJul 3Google Cloud: AI Commerce Search pricing revealed ($2.50-$6.00/1000 queries)
- GoogleJun 24Google Workspace drops 50%-off promo from Starter, Standard, Plus
Questions about this change
Did Trustpilot raise prices in August 2026?
No list-price increase was recorded between Aug 10, 2026 and Aug 17, 2026. The change Pulse detected was a product change: feature change.
What changed on Trustpilot's pricing page between Aug 10, 2026 and Aug 17, 2026?
Starter feature: any small business under $5M revenue → only new small business customers, changed. Pulse compared the captures it took on Aug 10, 2026 and Aug 17, 2026; the before/after table above lists each item as written on the page.
How often does Trustpilot change its pricing?
Pulse recorded 4 other pricing-page changes for Trustpilot in the 90 days before this one; the previous change was "Trustpilot Business tightens Starter plan eligibility to new small businesses..." on Aug 17, 2026; Trustpilot has been tracked since 2026-05-22.