Ifttt Pro+ Plan Annual Price Cut by 32% to $101.88, Major Savings for Users!
What happened
Between the Jan 1, 2025 and Apr 1, 2025 captures of Ifttt's pricing page, Pulse recorded 4 changes: Pro plan monthly price decreased from $2.92 to $2.49 (15% decrease); Pro+ plan monthly price decreased from $12.50 to $8.49 (32% decrease); Pro plan annual price decreased from $34.99 to $29.88 (15% decrease); Pro+ plan annual price decreased from $149.99 to $101.88 (32% decrease). Pulse files it as a pricing change (price decrease) with a downward direction. Pulse's latest capture (Nov 9, 2026) lists Starter at $2.09, Pro at $5.49 and Pro+ at $13.99.
Ifttt's previous recorded change was "Ifttt Increases Pro Plan Annual Price by 13% from $30.99 to $34.99, Reduces Annual Billing Discount to 17%" (Q3 2024). Ifttt has been tracked since 2024-11-01.
In the same window Zapier also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- −15%ProPrice$2.92$2.49
- −32%Pro+Price$12.50$8.49
- −15%ProPrice$34.99$29.88
- −32%Pro+Price$149.99$101.88
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Pro | Price | $2.92 | $2.49 | −15% |
| Pro+ | Price | $12.50 | $8.49 | −32% |
| Pro | Price | $34.99 | $29.88 | −15% |
| Pro+ | Price | $149.99 | $101.88 | −32% |
Values as written on Ifttt's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Ifttt's pricing page (ifttt.com) from Jan 1, 2025 and Apr 1, 2025; the change is marked on the page, where pro price reads $2.92 and then $2.49.
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The two full-page captures with this change marked up are free with an account.
Ifttt, pricing history
Full history- Apr 3, 2026PackagingIfttt boosts annual savings discount from 25% to 40% on all paid plans
- Week of Jan 12, 2026PackagingIfttt Boosts Annual Billing Discount to 40%, Up From 25%
- Q2 2025Price increaseIfttt Pro Plan Monthly Price Increased by 20% to $2.99, Annual Price Up 20% to $35.88
- Q1 2025Price decreaseIfttt Pro+ Plan Annual Price Cut by 32% to $101.88, Major Savings for Users! This change
- Q3 2024Price increaseIfttt Increases Pro Plan Annual Price by 13% from $30.99 to $34.99, Reduces Annual Billing Discount to 17%
Across Business Operations in the same window
All Business Operations changes- ZapierJan 21Zapier Introduces New $50/mo Zapier Agents Add-on in Beta
- ZapierJan 21Zapier Rebrands Premium Add-ons to Pro Add-ons for Interfaces, Tables, and Chatbots
- ZapierJan 21Zapier Chatbots Restructures Pricing with New Four-Tier Plans, Including Free and Custom Options for Enhanced Chatbot Capabilities
- ZapierJan 21Zapier Discontinues Starter Plan, Integrates Features into Professional Tier, and Reduces Professional Plan Price by 60% to $19.99/mo
- ZapierJan 21Zapier Expands Free Plan to Include Two-Step Zaps and Unlimited Zaps, Enhancing Automation Capabilities for Users
Questions about this change
Did Ifttt raise prices in April 2025?
No — prices went down. Between Jan 1, 2025 and Apr 1, 2025 Ifttt's pricing page showed 4 price cuts: Pro: $2.92 → $2.49 (−15%); Pro+: $12.50 → $8.49 (−32%); Pro: $34.99 → $29.88 (−15%); Pro+: $149.99 → $101.88 (−32%).
What changed on Ifttt's pricing page between Jan 1, 2025 and Apr 1, 2025?
Pro price: $2.92 → $2.49 (−15%); Pro+ price: $12.50 → $8.49 (−32%); Pro price: $34.99 → $29.88 (−15%); Pro+ price: $149.99 → $101.88 (−32%). Pulse compared the captures it took on Jan 1, 2025 and Apr 1, 2025; the before/after table above lists each item as written on the page.
How often does Ifttt change its pricing?
Pulse recorded 0 other pricing-page changes for Ifttt in the 90 days before this one; the previous change was "Ifttt Increases Pro Plan Annual Price by 13% from $30.99 to $34.99, Reduces Annual Billing Discount to 17%" in Q3 2024; Ifttt has been tracked since 2024-11-01.