Zapier Chatbots Restructures Pricing with New Four-Tier Plans, Including Free and Custom Options for Enhanced Chatbot Capabilities
What happened
Between the Jul 13, 2025 and Oct 5, 2025 captures of Zapier's pricing page, Pulse recorded 5 changes: Custom plan introduced for organizations needing more than 20 chatbots with contact-based pricing; Free plan introduced with 2 chatbots, GPT-4o mini & GPT-4.1 mini models, conversation history, and suggestions; Pro plan introduced at $13.33/mo (annually) with 5 chatbots, embed capability, 10 knowledge sources per chatbot, 100K table records, and lead collection; Advanced plan introduced at $66.67/mo (annually) for individuals who want to customize chatbots, with 20 chatbots, Zapier logo removal, and 20 knowledge sources per chatbot; Chatbots pricing restructured from simple placeholder to full four-tier pricing page with Free, Pro ($13.33/mo annually), Advanced ($66.67/mo annually), and Custom (contact sales) plans. Pulse files it as a packaging change (new plan, package change) with an upward direction. Pulse's latest capture (Jun 22, 2026) lists Chatbots Pro at $13.33 and Chatbots Advanced at $66.67.
Zapier's previous recorded change was "Zapier Chatbots Launches Agents Beta: Custom AI Agents Enhance Automation Across 7,000+ Apps" (Q2 2025). Zapier has been tracked since 2024-10-01.
In the same window Ifttt also changed their Software Development & Testing pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Custom · PlanAddedNo Custom planCustom plan
- — · PlanAddedNo Free planFree plan
- Pro · PlanAddedNo Pro planPro plan
- Advanced · PlanAddedNo Advanced planAdvanced plan
- Chatbots · PackagingChanged
Beforesimple placeholder
Afterfull four-tier pricing page
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Custom | Plan | No Custom plan | Custom plan | Added |
| — | Plan | No Free plan | Free plan | Added |
| Pro | Plan | No Pro plan | Pro plan | Added |
| Advanced | Plan | No Advanced plan | Advanced plan | Added |
| Chatbots | Packaging | simple placeholder | full four-tier pricing page | Changed |
Values as written on Zapier's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Zapier's pricing page (zapier.com) from Jul 13, 2025 and Oct 5, 2025; the change is marked around the middle of the page, where Custom plan now appears.
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The two full-page captures with this change marked up are free with an account.
Zapier, the last 90 days
Full history- Jun 22, 2026packagingZapier Chatbots unifies AI, code, and SDK into one task pool
- Mar 26, 2026improvedZapier Chatbots exits beta, signals product maturity milestone
- Q3 2025packagingZapier Chatbots Restructures Pricing with New Four-Tier Plans, Including Free and Custom Options for Enhanced Chatbot Capabilities · this change
- Q2 2025improvedZapier Chatbots Launches Agents Beta: Custom AI Agents Enhance Automation Across 7,000+ Apps
Across Software Development & Testing in the same window
All Software Development & Testing changes- IftttJan 21Ifttt Increases Pro Plan Annual Price by 13% from $30.99 to $34.99, Reduces Annual Billing Discount to 17%
- IftttJan 21Ifttt Pro+ Plan Annual Price Cut by 32% to $101.88, Major Savings for Users!
- IftttJan 21Ifttt Pro Plan Monthly Price Increased by 20% to $2.99, Annual Price Up 20% to $35.88
Questions about this change
Did Zapier raise prices in October 2025?
No list-price increase was recorded between Jul 13, 2025 and Oct 5, 2025. The change Pulse detected was a packaging change: new plan, package change.
What changed on Zapier's pricing page between Jul 13, 2025 and Oct 5, 2025?
Custom plan: No Custom plan → Custom plan, added; plan: No Free plan → Free plan, added; Pro plan: No Pro plan → Pro plan, added; Advanced plan: No Advanced plan → Advanced plan, added; Chatbots packaging: simple placeholder → full four-tier pricing page, changed. Pulse compared the captures it took on Jul 13, 2025 and Oct 5, 2025; the before/after table above lists each item as written on the page.
How often does Zapier change its pricing?
Pulse recorded 1 other pricing-page change for Zapier in the 90 days before this one; the previous change was "Zapier Chatbots Launches Agents Beta: Custom AI Agents Enhance Automation Across 7,000+ Apps" in Q2 2025; Zapier has been tracked since 2024-10-01.