Ifttt Boosts Annual Billing Discount to 40%, Up From 25%
What happened
Between the Jan 14, 2026 and Jan 19, 2026 captures of Ifttt's pricing page, Pulse recorded one change: Annual billing discount increased from 25% to 40% on the yearly toggle badge. Pulse files it as a pricing change (discount change) with a neutral direction. Pulse's latest capture (Jun 18, 2026) lists Pro at $2.99 and Pro+ at $8.99.
Ifttt's previous recorded change was "Ifttt Pro Plan Monthly Price Increased by 20% to $2.99, Annual Price Up 20% to $35.88" (Q2 2025). Before that Pulse recorded "Ifttt Pro+ Plan Annual Price Cut by 32% to $101.88, Major Savings for Users!" (Q1 2025) and "Ifttt Increases Pro Plan Annual Price by 13% from $30.99 to $34.99, Reduces Annual Billing Discount to 17%" (Q3 2024). Ifttt has been tracked since 2024-11-01.
In the same window Zapier also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · Discount+60%25%40%
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Discount | 25% | 40% | +60% |
Values as written on Ifttt's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Ifttt's pricing page (ifttt.com) from Jan 14, 2026 and Jan 19, 2026; the change is marked near the top of the page, where discount reads 25% and then 40%.
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The two full-page captures with this change marked up are free with an account.
Ifttt, pricing history
Full history- Apr 3, 2026packagingIfttt boosts annual savings discount from 25% to 40% on all paid plans
- Week 4, 2026packagingIfttt Boosts Annual Billing Discount to 40%, Up From 25% · this change
- Q2 2025increaseIfttt Pro Plan Monthly Price Increased by 20% to $2.99, Annual Price Up 20% to $35.88
- Q1 2025decreaseIfttt Pro+ Plan Annual Price Cut by 32% to $101.88, Major Savings for Users!
- Q3 2024packagingIfttt Increases Pro Plan Annual Price by 13% from $30.99 to $34.99, Reduces Annual Billing Discount to 17%
Across Business Operations in the same window
All Business Operations changes- ZapierApr 6Zapier Rebrands Interfaces as Forms Across All Pricing Plans
- ZapierApr 4Zapier: Interfaces renamed to Forms, Chatbots drops BETA tag
- ZapierMar 26Zapier Chatbots exits beta, signals product maturity milestone
- ZapierMar 26Zapier Agents Chatbots add-on exits beta, now generally available
- ZapierJan 21Zapier Introduces New $50/mo Zapier Agents Add-on in Beta
Questions about this change
Did Ifttt raise prices in January 2026?
No list-price increase was recorded between Jan 14, 2026 and Jan 19, 2026. The change Pulse detected was a pricing change: discount change.
What changed on Ifttt's pricing page between Jan 14, 2026 and Jan 19, 2026?
Discount: 25% → 40% (+60%). Pulse compared the captures it took on Jan 14, 2026 and Jan 19, 2026; the before/after table above lists each item as written on the page.
How often does Ifttt change its pricing?
Pulse recorded 0 other pricing-page changes for Ifttt in the 90 days before this one; the previous change was "Ifttt Pro Plan Monthly Price Increased by 20% to $2.99, Annual Price Up 20% to $35.88" in Q2 2025; Ifttt has been tracked since 2024-11-01.