Ifttt Increases Pro Plan Annual Price by 13% from $30.99 to $34.99, Reduces Annual Billing Discount to 17%
What happened
Between the Jun 1, 2024 and Nov 1, 2024 captures of Ifttt's pricing page, Pulse recorded 5 changes: Pro+ plan annual price increased from $134.99 to $149.99 (11% increase); Pro plan annual price increased from $30.99 to $34.99 (13% increase); Pro+ plan monthly price increased from $11.25/month to $12.50/month (11% increase); Pro plan monthly price increased from $2.58/month to $2.92/month (13% increase); Annual billing discount reduced from SAVE 25% to SAVE 17%. Pulse files it as a pricing change (price increase, discount change) with an upward direction. Pulse's latest capture (Jun 18, 2026) lists Pro at $2.99 and Pro+ at $8.99.
This is the first pricing-page change Pulse has recorded for Ifttt. Ifttt has been tracked since 2024-11-01.
In the same window Zapier also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Pro+ · Price+11%$134.99$149.99
- Pro · Price+13%$30.99$34.99
- Pro+ · Price+11%$11.25/month$12.50/month
- Pro · Price+13%$2.58/month$2.92/month
- — · DiscountChangedSAVE 25%SAVE 17%
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Pro+ | Price | $134.99 | $149.99 | +11% |
| Pro | Price | $30.99 | $34.99 | +13% |
| Pro+ | Price | $11.25/month | $12.50/month | +11% |
| Pro | Price | $2.58/month | $2.92/month | +13% |
| — | Discount | SAVE 25% | SAVE 17% | Changed |
Values as written on Ifttt's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Ifttt's pricing page (ifttt.com) from Jun 1, 2024 and Nov 1, 2024; the change is marked on the page, where pro+ price reads $134.99 and then $149.99.
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The two full-page captures with this change marked up are free with an account.
Ifttt, pricing history
Full history- Week 4, 2026packagingIfttt Boosts Annual Billing Discount to 40%, Up From 25%
- Q2 2025increaseIfttt Pro Plan Monthly Price Increased by 20% to $2.99, Annual Price Up 20% to $35.88
- Q1 2025decreaseIfttt Pro+ Plan Annual Price Cut by 32% to $101.88, Major Savings for Users!
- Q3 2024packagingIfttt Increases Pro Plan Annual Price by 13% from $30.99 to $34.99, Reduces Annual Billing Discount to 17% · this change
Across Business Operations in the same window
All Business Operations changes- ZapierJan 21Zapier Introduces New $50/mo Zapier Agents Add-on in Beta
- ZapierJan 21Zapier Rebrands Premium Add-ons to Pro Add-ons for Interfaces, Tables, and Chatbots
- ZapierJan 21Zapier Chatbots Restructures Pricing with New Four-Tier Plans, Including Free and Custom Options for Enhanced Chatbot Capabilities
- ZapierJan 21Zapier Discontinues Starter Plan, Integrates Features into Professional Tier, and Reduces Professional Plan Price by 60% to $19.99/mo
- ZapierJan 21Zapier Expands Free Plan to Include Two-Step Zaps and Unlimited Zaps, Enhancing Automation Capabilities for Users
Questions about this change
Did Ifttt raise prices in November 2024?
Yes. Pulse captured Ifttt's pricing page on Jun 1, 2024 and again on Nov 1, 2024 and recorded 4 price increases: Pro+: $134.99 → $149.99 (+11%); Pro: $30.99 → $34.99 (+13%); Pro+: $11.25/month → $12.50/month (+11%); Pro: $2.58/month → $2.92/month (+13%).
What changed on Ifttt's pricing page between Jun 1, 2024 and Nov 1, 2024?
Pro+ price: $134.99 → $149.99 (+11%); Pro price: $30.99 → $34.99 (+13%); Pro+ price: $11.25/month → $12.50/month (+11%); Pro price: $2.58/month → $2.92/month (+13%); discount: SAVE 25% → SAVE 17%, changed. Pulse compared the captures it took on Jun 1, 2024 and Nov 1, 2024; the before/after table above lists each item as written on the page.
How often does Ifttt change its pricing?
Pulse recorded 0 other pricing-page changes for Ifttt in the 90 days before this one; Ifttt has been tracked since 2024-11-01.